Radio today (Apr-Dec 1939)

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"Our strongest point," says Harvey Sampson, Harvey Radio Co., New York City, "is variety and large assortment of the lines we carry. Complete service on radios, ham equipment, cameras, sound, tubes and parts, brings customers back again and again. Radio Dealto $etto*tips Radio Today's inquiring reporter visits an energetic dealer who tells the reasons for his success between clicks of the candid camera. "While not too formal, we find our customers are most impressed by business-like front. All salesmen wear white coats. An efficient woman bookkeeper speeds up paper-work on credit sales and large orders, while salesman concentrates on selling. "A complete camera and photo-supply line pulls traffic and makes profit. Trained man advises customers, shows them camera tricks, sells plenty of merchandise without kickbacks. Photo enthusiasts are exposed to radio and ham displays, buy often." "The 'ham' market makes a large repeat business. Since the amateurs like to deal where their problems are understood, every man employed, even the porter, is a licensed operator, wears his call letters on his lapel. 20 RADIO TODAY