Radio today (Apr-Dec 1939)

P. Boucheron. Farnsworth sales manager Pierre Boucheron has been appointed general sales manager of the Farnsworth Television & Radio Corporation, Fort Wayne, Ind., according to an announcement by Ernest H. Vogel, vicepresident. Mr. Boucheron will direct sales and merchandising of the Farnsworth and Capehart division, and will also supervise all advertising, and promotional activities of the Farnsworth organization. Mr. Boucheron, who for the past four years has been general merchandising manager of the Remington Arms Company, Inc., Bridgeport, Conn., brings to the new organization more than twenty years of sales, merchandising and advertising experience in radio and other fields. A pioneer of radio, he started as a wireless operator in 1912. In 1916 he entered the employ of MontgomeryWard as a sales engineer to specialize in electrical and amateur wireless accessories. When America entered the War, he enlisted in the U. S. Navy for communications service, an interest which he has continued to the present day as a Naval Reservist with the rank of Lieutenant Commander. After the War, Boucheron became editor of Radio News, and in 1920 was appointed director of advertising of the newly formed Radio Corporation of America. He held this and other sales and merchandising posts, including that of vice-president and general manager of Wireless Press, Inc., an RCA subsidiary, until 1935, when he resigned to join the Remington Company, a unit of the DuPont interests. E. T. (Gene) Turney new sales and advertising manager of Kenyon Transformer. Gene Turney, sales manager of Kenyon Transformer Co., reports that many new reps and jobbers have been appointed to take on the Kenyon line. Most recent jobber appointments include: Montgomery-Ward, Chicago; Allied Radio, Chicago; Newark Electric Co., Chicago; Burnstein-Applebee, Kansas City; Wholesale Radio Service Co., New York City; Aaron Lippman, Newark, New Brunswick and Patterson, N. J. JULY. 1939 Recent meeting of Meissner sales reps at Meissner factory, Mt. Carmel, 111. New products were discussed and equipment demonstrated. added to 86 PIECE ROGERS SILVER SERVICE Retail Value, $60.00 S6-Piece Embassy Chest Rogers' Extra Silverware . . . made and guaranteed by Simon L. and George H. Rogers, famous Oneida Silversmiths. Retail value, $60.00. . . . Dealer Deposit, $12.00. . . . Immediate delivery. Full merchandise credit on purchase of 600 tubes (points), two years' time. ELGIN WRIST WATCH Men's or Ladies' Style Retail Value. $37.50 Elgin Wrist watch, Keystone Model, Ladies' or Men's Style. Retail Value, $37.50. . . . Dealer Deposit, $11.00. . . . Immediate delivery. Full merchandise credit on 550 tubes (points), two years' time. . . . AND MANY OTHER ITEMS! ASK YOUR JOBBER OR WRITE 4 FREE EQUIPMENT More reasons why it pays to handle NATIONAL UNION TUBES and CONDENSERS SERVICE Dtas^your volume, want to increase yo cUS. Do you wan satis(action *" y,ut price "»SS WITH «•"• ' ' ' "'« """> "> build «P tbe business. National Union offers a complete line of all (320) types of tubes. Quality is the finest that research skill and engineering can produce; backed by the most liberal replacement policy in the industry. The choice of leading service engineers everywhere . . . it's got to be good. CERAMITE CONDENSERS The only midget electrolytic encased in ceramic insulation. Can't short when jammed in tight places. Competitively priced. Available in all popular capacities and voltages. What National Union is doing for others it can do for you. Thousands upon thousands of completed premium agreements prove the fairness of our proposition. Equipment or premium is obtained immediately on a small down deposit, no time payments to meet or exorbitant interest rates to pay. National Union can afford to do it because our selling costs are lower. Just try it for yourself and you'll see why it pays you to buy your tubes and condensers the National Union Way. Both Tubes and Condensers Count on N.U. Premiums »" NATIONAL UNION RADIO CORPORATION ?| 57 State St., Newark, New Jersey RT737 I Please send me more information on your Gift Merchandise. I I am interested in the following Free Test Equipment. ... g [i :;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ! ?* Name ' i I Address I || City State I 57