Radio today (Apr-Dec 1939)

Diathermy Source of Profits for Radio Dealer High frequency diathermy has been much in print lately, as the medical profession became more conscious of its efficacy in the treatment of some of the ills to which the human body is prone. It is said that high frequency diathermy has proven very beneficial in in the treatment of such common and chronic ailments as rheumatism, arthritis, neuritis, pleurisy, sinus, asthma, bronchitis, and the common cold. The Merit Health Appliance Co. 1303 S. Lorena St., Los Angeles, Cal.. make a portable diathermy set, simplified for home use, for which, at a retail price of $75, the manufacturer claims a vast .potential market. The merchandising of such apparatus can best be done by alert radio dealers in cooperation, or collaboration, with their local physicians. Earl L. Hadley, advertising manager of the Philco's refrigerator division, has joined Associated Engineers, Ft. Wayne, Ind., as vice-president. He will act as sales promotion and advertising counsel in his new connection. W. L. Jones has been appointed national service manager by the RCA Manufacturing Co. Mr. Jones joined the RCA organization by way of the old American Marconi Company, one of the RCA predecessor companies in 1919. He was a marine radio operator until 1928, when he became a motionpicture field engineer with Photophone in New York. In the following year he opened and managed the Photophone installation and service office in Philadelphia. In 1931 he returned to New York as district service manager, becoming service manager of the Eastern Division four years later. In 1936 he was placed in charge of Photophone service contract sales, the next year moving up to head all Photophone service activities. Television as Merchandiser Bloomingdale's, N. Y. City department store, in collaboration with Audio productions, Inc., and American Television Co., will present the first of a series of merchandisingtelevision shows to be known as "Tele-sales" or "Televisuals," during the early part of July according to an announcement by I. A. Hirschmann, vice-president. Using a specially prepared motion picture the merchandising-movie will be scanned then conducted by coaxial cable to the kinets on other floors. American Televison Corp. plans to develop a television network of department stores which will use the "telesales" idea for national advertisers. Plan provides for stores to be equipped with the necessary apparatus and rates for the advertising to be based on clocked audits of customer circulation and number of stores in the network. American will provide the stores with two engineers to operate the studio and receiving equipment. Dave Trilling, Andrea distributor, gets special information at Andrea Servicemen's television meeting from Dave Spector, left, and M.B. Sleeper, center. Aerovox Corporation, New Bedford, Mass., facing the largest jobbing business in its history, announces a peak stock of jobbing items ready for immediate shipment. For months past the new giant plant has been humming along not only producing items for current manufacturers' and jobbers' requirements, but also piling up a surplus for its jobber stockroom. Today thousands of feet of steel shelves are loaded down with neatly packaged items, so that jobber orders can be filled and shipped within 24 hours of receipt. Back-ordering has been reduced to a minimum even when orders call for the less common values. Meanwhile, a perpetual inventory and automatic re-ordering system insures constant replenishment of stock and fast turnover which provides exceptionally fresh items for the trade. if you're going to sell speakers SELL CtNAUDAGRAPH If you're going to sell speakers sell Cinaudagraph It's easier to make money the Cinaudagraph way For one thing, you've got a complete line of quality built indoor and outdoor speakers to offer. For an other, Cinaudagraph speakers are priced economic' ally. Finally, you've got the speaker line that was specified for 76 World's Fair installations, (including the Lagoon of the Nations and General Motors installations). Make your next P. A. job a Cinaudagraph installation and watch your customer's reactions. Description of the Cinaudagraph 27" electro-dynamic speaker installation at the New York World's Fair available on request. Also complete catalog describing the entire line of Cinaudagraph electro-dynamic and permanent magnet speakers from 5'/2 to 27". We cordially invite you to visit our plant when you come to see the New York World's Fair. Call or write tor guide. CINAUDAGRAPH Stamford Connecticut CORPORATION m, IT'S EASIEK TO MAKE MONEY I t/t& CINAUDAGRAPH Mr*f \J/ JULY. 7939 53