Radio today (Apr-Dec 1939)

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BULLETIN FROM TUNG-SOL LAMP WORKS INC SALES DEPARTMENT NEWARK, N. J. LIST: October 19, 1939 T-3 NUMBER T-535-3 SUBJECT: REVISION OF LIST PRICES AND COMPENSATION TUNG-SOL RADIO TUBES When list prices were lowered May 1st we took an opposite course to competitors who were promoting high list prices and extraordinary discounts to dealers. It had often been stated that no one manufacturer could reform the tube industry but it has been demonstrated that one manufacturer, with the help and complete cooperation of its wholesalers could ~t'a"k"e"~a" 'constructive "posit ion "and maintain it. The industry trend toward constructive merchandising is one that we would naturally endorse and it is logical, therefore, that we should do so by revising Tung-Sol schedules of list prices and compensation to conform with those already announced by our major competitors. List prices which will be effective beginning with November business are shown on the attached price card, Form T-ll. Using per cent of sales by type, indicates that the reduction will amount to only approximately 3°% of old list prices. TUNG-SOL lem, RADIO TODAY