Radio today (Jan-Dec 1937)

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The Story Behind the Salel NBC Network Programs — more thrillhig than ever before— are already increasing fine set sales for i^jjl THIS YEAR, we are delivering bigger and brighter NBC programs than at any other time in the history of broadcasting. And you know, as hundreds of alert dealers know, what this cah mean in the sales of the better sets. All-star Shows Mean All-star Sales Our Blue and Red Network schedules, already in effect, are studded with Talent — the finest entertainment that money can buy. Tune them in on demonstrations... talk them up with prospects. They'll put forth their most persuasive efforts in helping you sell the better sets. Remember this — The interests of NBC are closely linked with you — the 15,000 dealers who contact and sell four to five million listeners a year. Use NBC Programs to demonstrate— they are the story behind many a fine set sale! RCA presents the Metropolitan Opera every Saturday afternoon. And "Magic Key of RCA" every Sunday 2 to 3 P. M., E. S. T. Both on NBC Blue Network. A Radio Corporation of America Service NATIONAL BROADCASTING COMPANY NEW YORK . WASHINGTON . CHICAGO • SAN FRANCISCO