Radio today (Jan-Dec 1937)

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A GREAT OPPORTUNITY FOR SALES AND PROFITS Model FB-77 Model FB-52 2 -VOLT "AIR CELL" MODELS 6-VOLT SINGLE BATTERY MODELS SENSATIONAL FEATURES OF THE 7-TUBE LINE Color Tuning and Silent Tuning with Push-button Control Tuning Range: 540 to 18,000 kc • New! "Alnicore" Permanent-magnet Dynamic Speaker • Sliding-rule Tuning Scale Illuminated Dial • Automatic Band Indicator • Super Class "B" Amplification • 2 stages of Intermediate Frequency Amplification • 3-point Tone Control • Automatic Volume Control • Wave Trap • Beautiful Console and Table Cabinets. BIG FEATURES OF THE 5-TUBE LINE Greater Distance-getting Ability • Tuning Range: 540 to 1600 kc. and 5800 to 18,000 kc. Super-sensitive Magnetic Speaker • Sliding-rule Tuning Scale > 2 stages of Intermediate Frequency Amplification • Automatic Volume Control • 2-point Tone Control • Low Battery Drain Wave Trap • Beautiful Console and Table Cabinets. GENERAL ELECTRIC POWER ADAPTER This compact unit enables the owner of a 2 -volt G-E Battery Radio to convert his particular model over to a single 6-volt battery-operated receiver. Radio prospects beyond reach of the "High Lines" present a vast, rich market for the sale of General Electric Battery Radios. There are probably several thousand prospects in the farms, country homes, camps, roadside stands, boats and yachts, located right in your own trading area. GENERAL ELECTRIC gives you a fast-moving BATTERY RADIO line, having a long list of sensational sales features .... a moneymaking sales-stimulation plan on winddriven and motor-driven charging equipment .... an intensive sales promotion and merchandising program. Your G-E Radio Distributor will gladly give you full details. Ask for the G-E BATTERY RADIO SALES PLAN— today. GENERAL ELECTRIC APPLIANCE AND MERCHANDISE DEPARTMENT, GENERAL ELECTRIC COMPANY, BRIDGEPORT, CONN.