Radio today (Jan-Dec 1937)

YOU CAN DEPEND ON ^PDUIER nUSDN for SMALL LIGHT SYSTEMS, BATTERY CHARGERS. POWER UNITS, WASH MACHINES Lauson Smoothflo motors are being used by the thousands in leading makes of small generator and battery charging sets, because they haTe proven themselves to be reliable, trouble free, power plants. Light freight . . . sturdy , . . economical in price and operation. Yz to 5 hp., 4-eycle, air cooled, fly-ball governors hold speed uniform and assure smooth operation. Roller bearing crankshaft. Conveniently located factory service stations. 45 years of engine building experience assures dependable design. Look for the Lauson name on gas-powered equipment. M'^rite for details. The Lauson Company 54 Michigan Streef /^/< New Holstein.Wis RFO-5 OSCILLOGRAPH STANDARD 3" TUBE— Complete Visual Alignment The Quality You Wish at the Price You Can Afford All important features of better 3" Oscillographs — Adjustable Tube Mounting — Removable Calibrating Screen — Two Sweep Circuits: — Flexible, wide range, linear variable from 3 eye. to over 150.000 and 60-cycle sinusoidal for simpliftcation of \-isual alignment. Amplifiers have flat response curve up into R.P. May be used with any frequency modulator signal generator for complete visual alignment without other apparatus. Write for complete infot-mation about this and other HICKOK RADIO TESTING INSTRUMENTS Uiri/^M/ ELECTRICAL nlWlWIV INSTRUMENT CO. 10510 DUPONT AVE. CLEVELAND, OHIO M. Karet of Utah Radio Products relaxes between sales drives. ZENITH ADDS PROMOTION * Continuing its master review of unusual promotional efforts currently being made by radio manufacturers, Eadio Today presents herewith a summary from Zenith Eadio Corp. "Advertising plans for Zenith are of course very much larger this year than they were last," states Edgar G. Herrmann, advertising manager for the company. "Plans include more evening radio programs on leading network stations, national advertisements in practically all the major magazines, and a widespread dealer cooperative campaign of broadcast, billboard and newspaper advertising through our exclusive distributors. "Zenith continues steady monthly ads in nearly two-score farm publications. Another important promotion is our direct mail campaign — a series of mailings from the company to jobbers, from jobbers to dealers, and from dealers to the consumer. "It would be a Herculean task for me to detail to you our many efforts in store backgroimds, window displays, posters, signs, and other dealer helps. This job is continuous with us, and this year the operation has been greatly increased. "Zenith has again issued to its exclusive distributors a guarantee against mid-season new models, lower prices, cut-price and slaughter advertising. Dealers will be protected not only in words but in deed. "Our advertising and promotion generally stresses the new arm chair models introduced in a major way by Commander McDonald, electric automatic tuning, and Eobot Dial." Just Right! . . • * Remember, there's a C1.AROSTAT exact-duplicate control and ballast replacement for every standard set. * These matched replacements insure proper mechanical and electrical characteristics. That means a good servicinicr job — promptly, satisfactorily, profitably. it CLAROSTAT provides the most extensive replacement data. And CLAROSTAT jobbers provide the necessary units right from stock. Free MANUAL . . . Just issued. Over 200 pages. Handy pocket size. Most extensive listings. Also other practical data. Yours for the asking. CI.AROSTAT 285 North Sixth St. Ilrooklvii, X. ¥. Tlie New 1938 Radolek Radio Profit GuldB contains complete showings of Radio Repair Parts; every repair part for every receiver; Newest Radio Receivers In a complete price ranee; New 1938 models of Public Address Amplifiers; outputs from 6 to 100 waita — Speakers. Microphoneg; Test Instruments. Technical Books, Special Tools. Leading Standard Brands I Everything you need in the Radio Business all at Lowest Prices. You save money at Radolek I Every item you get from Radolek la guaranteed. It must be right or we make It right. Standard merchandise produced by leading manufacturers with Radolek's guarantee added 1 Everjthing in Radio promptly when you want it — and exactly wnat you want. Radolek's efficient organization Insures you the fastest service in the Radio business. 25.000 servicemen customers depend on Radolek service and benefit by Radolek'a LOWEST PRICES. Send now for Radolek Radio Profit Guide. It will help vou make money. RADOLEK 601 W. Randolph, Chicago. Dept D-13 Send me the 193S Badolek Eadio Profit Guide FREE Address . . . . Seniceman? □ Dealer? Q Experimenter? D 76 Radio Today