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DR. WALTER DAMROSCH, conductor, NBC's exclusive "Music Appreciation Hour," America's most widely-listened-to musical educational program for school children. Very popular among adults, also.
RCA further promotes music culture and the music industry by cooperating
with National Music Week — May 1 to 7— You, too, can profit
by helping "Foster Local Music Talent"
AUTHORITIES have declared radio ro be the £\. greatest single factor in the promotion of music. RCA again assumes leadership in this enterprise through NBC's whole-hearted participation in this Fifteenth AnnualCelebration of National Music Week, which will be officially inaugurated by the Magic Key program on Sunday, May 1st. Such worthwhile musical services are not new with RCA . . . For, through Dr. Walter Damrosch, on NBC's "Music Appreciation Hour," RCA has for many years contributed to the growing musical enjoyment of countless men, women and children throughout the country. Into their homes, from the Metropolitan Opeta stage and through the NBC Symphony Concerts directed by Arturo
Toscanini and other famous conductors, RCA has brought the world's most magnificent music. Every Sunday, RC A's popular Magic Key program brings them superb musical entertainment from all parts of the world.
Radio Dealers. . . Support National Music Week
It will pay every radio merchant to stand behind National Music Week. This worthwhile promotion will greatly stimulate public desire for finemusic. And to enjoy it, people will buy fine radios, phonographradios and phonograph records. This will help radio merchants... So be sure to cooperate wholeheartedly with your local musical organizations and broadcasting stations in fostering local musical talent!
RCA presents the "Magic Key" every Sunday, 2 to 5 P. M., E.D.T., on the NBC Blue Network.
) RADIO CORPORATION OF AMERICA
RADIO CITY • NEW YORK
RCA MANUFACTURING COMPANY, INC. RADIOMARINE CORPORATION OF AMERICA
NATIONAL BROADCASTING COMPANY RCA INSTITUTES, INC. RCA COMMUNICATIONS, INC.
April, 1938