We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Establish yourself as a factor in your local celebration of National Music Week, May 1-7. See that your store is headquarters for information, and work with all organizations, such as music clubs, schools, choral groups, etc., and make sure that the broadcast schedules are passed around. Use the slogan "Foster Local Music Talent" and accent work among younger persons of your community.
Get the dope on how many of your prospects are moving on the official moving day, May 1. Suggest that you will move the old set out on the appointed day, and if possible take a look at the new address and suggest what 1938 receivers would fit into the new surroundings.
Make up your own list of news broadcasts which concern the Austrian situation, for a group of prospects which will obviously have a special interest. Also, cash in on the intense interest in broadcast news on the war in Spain and the conflict in China.
Take advantage of the fact that major league baseball begins April 18. Use the sports schedule as the basis for tube check-ups among sport fans, and see that they have enough personal radios among them. Get in, too, on the listener interest in airings of the Kentucky Derby, Penn Relays, Wimbledon tennis matches, the Max Schmeling-Joe Louis bout on June 22, golf tournaments, etc.
Distribute mailing pieces in a circular form, as a new promotion on records. Include lists of new recordings, and dope on most-popular tunes. Invite people to hear the records, and be sure to list the new record-playing instruments offered by manufacturers. Introduce record fans to new orchestras by suggesting that they listen to the radio programs of the artists concerned.
Tell your customers that they "need to have the winter weather" taken off their radio antennas, for best reception in the Spring. Suggest that the winter months may have left the aerial in an unfortunate condition, so that you have a chance to make repairs or to talk up the advantages of a newer and better type of antenna.
At the right Miss Bette Cooper, who was named "Miss America 1937," but who snubbed the razzle-dazzle connected with the award, and went home to finish school. Back home, one of her pals is a personal Philco.
Record of Handling of Radio Listed Below
7 ,/ ~ g9f™ N? 210°
BOUght frnm ,' .i~^f~J / Tz^J^-y%^f ^£ Price ^
0
^— v Date of Purchase
Make.
V-i^-e Z / /~/rs!^
Sold to. Address.
% A?Wi^w^ £-r~
II
/? 3 y
Remarks _
Use your old sales records as "leads" for replacement and extra-set prospects.
Customers of three years past, or longer, are usually ready for another purchase
or for a service inspecton and tube-and-antenna check-up!
Call your staff together and tell them that the marketing authority. Mrs. Christine Frederick, has issued the statement that women buy 60 per cent of the radios. Exchange notes and experiences on selling women and outline the sales which make up a better merchandising approach to that sex.
Check over all your old and new customers to find where they need extra sets. Keep records on which of them have radios in the kitchen, dining room, bed room, sewing room, play room, daughter's room, son's room, nursery, game room, maid's room, chauffeur's room, garage, workshop and attic. See that your sales staff believes that every comfortably equipped home should have at least as many radios as there are people in the household.
Exhaust the prospects for small radios in the industrial sections of your community. Explain to factory managers that radios are needed for power house engineers' personal use — point out that a number of radio stations are now giving frequent time signals which are invaluable for checking clocks and blowing factory whistles on the dot.
Start a campaign — on small radios particularly — among business houses. Explain to store keepers that a radio set is a business asset in attracting customers and holding them while they look and buy. Check up on these places in your town ; barber shops, restaurants, candy stores, gas stations, offices, factories, shoe-shine parlors, beauty shops, drug stores and cigar stores.