Radio today (Jan-Dec 1938)

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RCA Victor's "Magazine within a Magazine" in "Life" April 4, 1938, tells 14,000,000 readers about new Victor Record vogue Everywhere Americans are eager to join the Victor Record Society! They proved it in the sensationally successful Wilmington trial. Andβ€” right now β€” they're proving it in every section of the country! That's the reason why RCA Victor is devoting the entire next issue of "Listen" to the Victor Record Society. On April 4th, 1938, five exciting, colorful pages in "Life" will blast this important news to millions of music lovers all over America. And that's just one part of a $500,000 Campaign which includes the Magic Key, the Victor Record Programs, National Magazines and Newspapers. Your biggest business-building chance in years! Even before the Victor Record Society started, Victor Record sales had soared 575% above '33. Now β€” with this sensational new sales-making plan β€” you're offered the greatest single profit-making opportunity in years! So don't wait! Start cashing in now! See your distributor at once for full information and sales helps! RCA VICTOR RECORD PLAYER -R-93-B Plays Records Through Any Modern A C Radio! This is the Record Player Victor Record Society members receive at no cost. Plays records with full tone of the radio. Can be played from armchair. No getting up to change records. List price J14.95. See your distributor. Over 325 million RCA radio tubes have been purchased by radio users ... In tubes, as in radio sets, it pays to go RCA All The Way. Listen to the "Magic Key of RCA" every Sunday afternoon at 2:00. E. S. T.. over the NBC Blue Network. RADIO'S GREATEST VALUE A SERVICE OF THE RADIO CORPORATION OF AMERICA April, 1938 17