Radio today (Jan-Dec 1938)

SEASONAL APPLIANCES a 3-day showing of Slielvadors and Mystic Ovens. Guests predicted a big year in 1938 at the banquets and displays at local hotels. Crosley district manager P. W. Bailkowsky was on hand. ASSISTANCE IN SELLING SMALL LINES * For the sales personnel of appliance stores in Washington, D. C, the Electric Institute of that city conducted a sales course which has flagged the attention of the industry. The course presented detailed information for selling electric mixers, percolators and coffee makers, roasters, waffle irons, sandwich grills, toasters, hot plates, casseroles, chafing dishes, electric irons, heaters and electric fans. To begin with, the Institute summarizes the reasons why people buy: 1. Comfort and convenience. 2. Safety and protection. 3. Gain and economy. 4. Satisfaction and affection. 5. Pride of ownership. For each appliance the course first describes fundamental structure, moves on to "how to sell" suggestions of a specific nature, and lists "customer-catchers." For a brief sample of how small appliances are dealt with in this course, we quote from the section on electric fans : "While fans are distinctly a seasonal item whose main function is to circulate the air in hot weather, they do have other uses. In winter a fan Howard J. Tyzzer is now chief engineer of the household radio division of Crosley Radio Corp. With Crosley since 1933, he's been in radio for 27 years, and has several inventions and patents to his credit. will help distribute the heat in a room if placed where it will blow air into the radiator. "Set in the kitchen window, a fan will ventilate the kitchen. Drawing the fresh air in will tend to expel the stale air and odors. For ventilating a closet — to freshen the air or to expel the odor of moth preventatives, set a fan so that it will blow air into the closet. "When clothes must be dried indoors, a fan placed to circulate air around and through the wet garments will speed up the drying process. When used in conjunction with a heater, the drying time will be shortened even more. Whether for drying purposes or for room heating, a fan placed before a radiant heater will distribute the heat more generally throughout the room than is possible with the heater alone. "The current taken by fans is usually expressed in amperes. The household fans have, on the average, motors of from 0.5 to 1 amps. The operating cost for these fans would be around one cent for four hours' operation." Managing director of the Institute is J. S. Bartlett. Presentation of the sales course was under the personal supervision of Miss Bernice Burns of the Institute's Home Economics staff. Governair room coolers ■* Air conditioners designed for cooling, ventilating, cleansing, circulating, and dehumidifying. Come in three models: Vz, %, and 1 H.P. First model has reciprocating type compressor, extended surface type condenser, centrifugal air blower, welded steel frame, Freon refrigerant, roller bearing casters. Capacity rated as 6,400 B.T.U. per hour. Cabinet finished in natural black walnut. Governair Corp., 603 W. Main St., Oklahoma City, Okla. — Radio Today. Press Kloth + A patented process pressing cloth, of heavy cotton material, specially treated and prepared to resist water. As hot iron is applied, the steam created by water lying on the surface of the Kloth penetrates the Press fabric and a professional steam press is the result. Iron slides freely; no "press" shine. Parris-Dunn Corp., Clarinda, Iowa — Radio Today. •k Marshall Wells Co., Crosley distributors in the Spokane, Wash., area, were recently hosts to 117 dealers at * Norge has opened its first big promotion drive of the year by featuring "the ability of its smallest Rollator compressing mechanism to power three Norge refrigerators while running only one-third of the time in a 70-degree room." Drive includes greatly enlarged space in leading magazines, newspaper ads in 75 key cities, etc. •k The Pleasantaire factory in Brooklyn, N. Y., is now booked up on orders for its portable room cooler through late April and is accepting orders for early May, according to news from president Richard F. Roper of Pleasantaire Corp., 1623 Connecticut Ave., Washington, D. C. *■ Sales headquarters for the new Steem Electric iron have been established at 11 W. 42nd St., New York City. RECEIVER KIT •k New Brow-ning 83 receiver kit has been designed so that the set can be assembled easily by radiomen or even the novice in a short time. While designed primarily as a chassis for modernizing old radio sets, it is also wrell-adapted for use in the country or while vacationing. A 6-volt model suitable for this purpose is available in addition to the standard AC model. The accompanying picture shows the Browning 83 mounted in trailer. Allwave reception extending up to 22,000 KC is provided. Receiver is assembled with a screw driver, pliers, and soldering iron. Adjustment problems reduced to a minimum — no signal generator is needed. The tuner unit is completely assembled and aligned before shipment. Complete instructions and full-scale wiring diagrams are furnished. Another feature of this receiver kit offered by Browning Labs, is that the builder can incorporate minor changes in or additions to the circuit. Noise suppression, volume range expansion, etc., are easily added since spare holes are provided. 20 Radio Today