Radio today (Jan-Dec 1938)

Want to make some easy PLUS profits on an item guaranteed to build big business in the future ? Then Sell TELEVISION NOW! Lee de Forest — "father of radio" — says it's "lucid, illuminating, I predict for it many amazed readers!" Here's the one sure-fire method of showing your customers that YOU will be television headquarters. Sell them NOW the most informing book on the most controversial subject in radio — the whole story of sound-and-color television, and of the fights now raging over its patents and government control. TELEVISION A Struggle for Power by FRANK C. WALDROP and JOSEPH BORKIN Introduction by GEORGE HENRY PAYNE, Member of the F. C. C. This big sensational book is an easy plus sale for every alert radio dealer. But — much more — it is perfect insurance for your future. Every book you get into the hands of a customer makes that customer know that you are the up-to-the-minute, completely equipped source of supply for all radio interests. Get in on the ground floor with this hot proposition: A boost to your radio business today, a lever to your television business tomorrow! Stock it NOW. TEAR OFF HERE WILLIAM MORROW & CO., Inc. 386 4th Ave., New York City Gentlemen: I want to make some easy plus profits NOW and sow the seeds of future television-set sales. Send me AT ONCE, while there's so much in the papers about television dozen copies of TELEVISION: A Struggle for Power, by Waldrop & Borkin, as a starter. Allow me your big trade discounts as follows: 12 books for $19.80; 24 for $38.40, 48 for 173.92. (Single copies wholesale S1.84. Retail price J2.75.) Name Firm Address City State "We plan to sell the prospect" is what this Detrola sales staff assures president Jack Ross. Sitting, left to right, Messrs. Goodman, Schuster, Goodman, "Jim" Davin (sales mgr.), Harry Legg (asst. sales mgr.), McCarthy, McMorrow. Standing, Evans, Harris, Rusch, Finger, Farkas, Engel, Lewis, Miller, Brennan. Divisional reps are now holding jobbers' dealer meetings. THE REPRESENTATIVES GROW When President Perry Saftler called to order the annual meeting of "The Representatives" on June 9 in Chicago, he found 85 members there, representing every section of the U. S. Committee reports were lively; the membership group revealed that total members now number 125, compared with a total of 38 when the first meeting was held in October, 1935. Present membership covers all 48 states. During the past year, 26 radio parts manufacturers requested a list of the members of the organization. Ten new applications were filed by interested representatives during the recent Chicago show. Besides President Saftler, the officers are D. R. Bittan, vice-pres.; and David Sonkin, 220 E. 23rd St., New York City, secretary-treasurer. Next meeting is set for September. ARCTURUS HAS 50 SALES HELPS Dealer and service merchandising aids, over 50 of them ranging from the "magic slate" advertising novelty to service carrying kits, window displays, streamers, etc., have been announced by Arcturus Radio Tube Co., Newark, N. J. They are all listed in a new 4page catalog which will be sent free on request. Four main groups of the materials are (1) window and counter displays, (2) sales promotion units for appeal to old and new customers, (3) store and service necessities, and (4) free electros and mats. General sales manager George W. Russell of Sentinel reports that general business conditions in Western and Southwestern area are excellent, following his recent trip through those territories. Sentinel jobbers in those sections registered enthusiasm for the new 1% volt, 6 volt and AC models, according to Mr. Russell. President and general sales manager Ernest Alschuler noticed the same reaction from distributors, after his return from a recent vacation to Hot Springs, Ark. A new line-up among the representatives of the Standard Transformer Corp., 1500 N. Halstead St., Chicago, has been announced. Added to the Stancor list of reps are: W. Bert Knight, Inc., 115 W. Venice Blvd., Los Angeles, Calif., to cover the lower part of California up to and including Fresno, Arizona, Nevada and Utah; Brown-Sherrill Co., 310 E. Morehead, Charlotte, N. C, to cover North and South Carolina, Georgia on the Fan line only; H oiling sworth & Still, Norris Bldg., Atlanta, Ga., to cover Alabama, Georgia, Florida, North and South Carolina and Tennessee; J. M. Cartwright, 1288 Vinton Ave., Memphis, Tenn., to cover Louisiana, Mississippi, Memphis and Jackson in Tennessee, Texarkana and Eldorado in Texas. W. J. B. Kennedy has been announced as the new home set representative in the New England area for Galvin Mfg. Corp., makers of Motorola car and home radio. Adolph Vllman of Boston remains the company's auto radio representative in the territory. Mr. Kennedy's radio merchandising experience has been long and successful; he was once an RCA field representative and recently worked with GE. He has moved his family to Melrose, Mass. To the sales force of Wincharger Corp., Sioux City, Iowa, have been added L. G. Collins and /. R. Espinola. Mr. Collins will direct advertising, to replace Mort Duff, now general sales promotion manager. Mr. Espinola will assist export manager A. A. Stewart. These specialists were added to help handle a big new ad campaign, the new dealer cooperative plan, the field force which has been doubled twice, and other activity connected with the firm's increase in sales. Winners of Detrola Corp's national window display contest are both Kansas City, Mo., dealers. Goldman's won first award for a graduation gift display; Mace's won second for a window on "Credit at Cash Prices." New representative for Sentinel in the state of California is Herbert H. Horn, Los Angeles, according to news from general sales manager George Russell. 56 Radio Today