Radio today (Jan-Mar 1939)

Record Details:

Title:
Radio today
Date:
Jan-Mar 1939
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio today (Jan-Mar 1939)
Leaf #:
00010
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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"THESE THREE THINGS YOU MUST REMEMBER" An important message to radio tube retailers from Mr. Paul S. Ellison, Renewal Tube Sales Manager, Hygrade Sylvania Corporation To my mind there is no sleight-of-hand, no mystery or black magic concerned with building a successful radio retail sales or service business. Granted that the owner is honest, industrious, and reasonably well-trained in the fundamentals of his business, he should succeed. There are, however, three simple considerations which cannot be ignored in the selection of the merchandise to be sold : A. COMPANY DEPENDABILITY. Buy only from companies whose reputation and general standards indicate successful and aggressive management. B. PRODUCT DEPENDABILITY. Original research, scientific developments, and quality control in production, as well as performance in the field are absolutely essential. There are no substitutes. C. PROFIT DEPENDABILITY. Policies over a period of years tending to establish a freedom from price cutting. Promotional and display helps that sell. A product that stays sold. All of these factors you must obtain, if profits are to be insured. Test your merchandise by these three important standards and your business will succeed. Renewal Tube Sales Manager HYGRADE SYLVANIA CORPORATION Radio Today