We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
If television is mentioned, point out that television, still in its infancy, will augment radio, not displace it. But don't blast the new art too hard. It is better to sell a prospect on the idea that his radio receiver can be converted for television, than to risk ruining a sale by pooh-poohing video. Besides, television will be marketable later in 1939. And facsimile receivers also will be ready for sales. Here, then, are two new things that may well give radio a shot in the arm. But there is no reason why they should hurt the sale of radio receivers.
Time-tried methods click
From personal calls and numerous letters, Badio Today finds all agreed that the time-tried methods of getting prospects are still good. Call up the old customers and suggest a new, improved receiver. Use your service calls as a basis for putting a new radio into the home for demonstration. Send out direct-mail advertising. Study your promotion media. Does newspaper advertising pay? Do you have specialized problems? For instance, a dealer near New York's Grand Central Terminal found that ads in a suburban time-table bring him a large commuter trade.
The main thing is to go out and get the business. And that means personal calls, phone calls, advertising or promotion stunts. Study the market and decide which get, best results.
Credit buying will help
There are other ways to do more business in 1939. Bortable, self-contained radio receivers will be a best seller. Requiring no antenna or electrical connection they are sure-fire articles for traveling folk, sports people, campers, or those who go asailing in southern waters at this time. Some 13 manufacturers are turning out these sets now, sensing that their utility and convenience will sell them. In some places, stunts have sold these sets. At a restaurant party, one dealer put a portable receiver on the table and drew much attention from nearby guests. Another hired several lads to carry receivers through the streets. The radio played, and amazed listeners peered closely to see a placard on the set with the dealer's name and address thereon.
Home recording devices will boom in 1939. Bush them. Budding musical artists can record their efforts, then correct their faults on the playback. A dealer can make records at (Continued on page 50)
Smart radio dealers plan to sell plenty portables this year to folks who get around, like above.
Our chic friend at right swings to her radio combination, the big buy in '39. Records, too, will go well.
Below, hook up fine sets and show them FIRST is a good way to "sell up" from pee-wee profits.
January, 1939