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The Record Business is a PROFIT Business
WHEN YOU SELL VICTOR and BLUEBIRD RECORDS!
VICTOR BROUGHT RECORDS
BACK-AND THEY'RE
BACK TO STAY!
Back ia 1932 the record business was virtually "dead." Nearly everyone in the business had given up on records, but RCA Victor felt that the record market of the future was potentially greater than the record market of the early 1920's. So RCA Victor instituted an advertising and publicity campaign in newspapers, magazines —and on the radio — to revive the record market. The Victor Record Society was organized. What has happened is now history. The record business today is tremeadously ahead of the record business in 1933 —promises to grow even greater in the years to come.
• • • RCA presents the Magic Key Sundays, 3to}P.M.,E.S.T., on the NBC Blue Network,
THE WORLD'S GREATEST ARTISTS ARE ON VICTOR AND BLUEBIRD RECORDS!
Like any other entertainment business, the business of selling records depends to a large extent on WHOM you have to sell. The public demand is invariably for recognized stars. And the world's greatest artists are on Victor and Bluebird Records. Some of these include ArturoToscanini, Kirsten Flagstad, Richard Crooks, Benny Goodman, Tommy Dorsey, Eddie DeLange, Artie Shaw, Dick Todd.
VICTOR BLUEBIRD
POWERFUL ADVERTISING
THAT SELLS FOR YOU YEAR IN AND YEAR OUT!
Year in and year out RCA Victor spends huge sums of money promoting the sale of Victor and Bluebird Records. Powerful magazine and newspaper campaigns — the famous Magic Key, on the air every Sunday— and the amazingly popular Victor Record programs which are broadcast nightly in 17 cities— create new Victor Record enthusiasts, maintain the interest of "oldsters"— send them to your store to buy. Forceful cooperative advertising even further enhances your own business.
If you're not in the record business the success of Victor and Bluebird Records should convince you that you're missing something.
VICTOR & BLUEBIRD RECORDS
Victor Division • RCA Mfg. Co., Inc., Camden, N.J. • A Service of Radio Corporation of America
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