Radio today (Jan-Mar 1939)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FOUR BILLIONS TO GO! That's the market for electrical appliances and smart radio men are getting some of it FOR WINTER SUN TAN HAPPY DAYS AHEAD Radio dealers looking for other lines to augment the sale of receivers can take heart. According to the .National Electrical Manufacturers Assn., there is a four-billion-dollar potential market for electrical appliances. So far the surface has been only scratched. Vacuum cleaners, refrigerators, waffle irons, toasters, clothes washers, etc., etc., still have a fertile field, says NEMA. Basing their figures on a U. S. yearly income of $59,000,000,000— actually, it is more than that, the appliance men flash "go" signals for dealers everywhere. 193S REFRIGERATORS AIMED AT LOW-WAGE GROUPS No gadgets, but good solid improvements are contained in the 1939 refrigerators released in the past several weeks by nine manufacturers, Crosley, General Electric, Gibson, Hotpoint, Kelvinator, Norge, StewartWarner, Westinghouse, Universal Cooler, Frigidaire. ' 5 f '^Si is y New features to be ballyhooed include increased-point temperature control, sterile lamp, lighted dials, added space for bottles and ice cubes, better sealed units, speedier freezing, improved cabinet construction, more pottery, more efficient meat conservers and light-touch latches. In 1939, the merchandising accent will be placed on the lower-income group, a practically virgin field for sales. Since NEMA has set a possible market of 8,458,000 units for re SILVER JUBILEE "BOX" Via radio, Westinghouse's Ruth La Verne peps up interest in kitchen appliances. Marking its 25th refrigerator year, Kelvinator emerges with this new, improved streamliner which features an inclosed, bother-less unit. frigerators, dealers are sharpening pencils to figure 1939 deals. Points for the dealer to remember are: 1. Almost half of the better homes have refrigerators four years or more old. 2. Therefore promote replacement sales in this bracket, stressing new features. 3. About TO per cent of the incomes are less than $3,000 a year. 4. Thus, hit this group for new sales. PHILCO'S 1939 "BOXES" TO BE READY SOON Philco soon will be ready with its 1939 line of Conservador refrigerators, Vice-President Sayre M. Ramsdell announces. Promotion plans, based on a survey of the refrigerator market, are now being prepared, and are to be released shortly. "We feel assured the Conservador is a product that will contribute a Since most folk can't fly South with the birds, G-E has brought out this new ultra-violet lamp with automatic timer to provide that smart bronze. great deal to the refrigeration industry," says Ramsdell. "We also feel assured it will meet with wide public favor." Philco also will continue its air conditioning business, begun last year. Since only 31 per cent of installations were personal, while 65 per cent were commercial and industrial, Mr. Ramsdell believes a great future for sales lies in the home field. Philco's portable unit is expressly designed for such use. FRIGIDAIRE SHOW TELLS STORY OF NEW MODELS To ballyhoo its 1939 models, Frigidaire has three sales crews on the road demonstrating to dealers and salesmen all over the country how to sell the new products. The latest thing in theatrical equipment is being carried by these crews who will be on the road for four weeks, visiting 20,000 Frigidaire representatives. Secret rehearsals of the demonstrators have been held for weeks. Thirty-nine men, headed by Lee A. Clark, H. J. Walker, Jr., and Elsworth Gilbert, will visit 33 cities to give their "Performances." SPECIFY INTERFERENCE-LESS APPLIANCES "It is not enough to call upon the owner of a radio set to eliminate interference which may be caused, but rather must we educate the public to purchase electrical devices which cause no interference," comments Arthur Moss of Solar Manufacturing Corporation, New York. "The manufacturer of equipment which causes interference should take steps to eliminate such interference before the appliance is sold. Already there is a growing tendency on the part of manufacturers to take the necessary steps. With the advent of television this will become more and more important." 36 Radio Today