Radio today (Jan-Mar 1939)

Record Details:

Title:
Radio today
Date:
Jan-Mar 1939
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio today (Jan-Mar 1939)
Leaf #:
00051
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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RADIO TODAY— and Tomorrow Ike ib\a Double @ssue WORLD'S FAIR and DIRECTORY NUMBER Thatch /939 • Dramatizing radio today and tomorrow in special editorial features and institutional advertisements. • Marking radio's new milestone, Television, and important trends in radio and sound. • Combining the Radio Trade Directory and World's Fair Number in one big Double Issue with world-wide interest and year-round life. • Sensing the business impetus of two world's fairs simultaneously. • Conditioning the trade for a new and lively selling season. • Arousing all radio men to a new realization of opportunity and optimism. • Blanketing ALL radio markets with regular and extra circulation, including 25,000 dealers and service dealers. • Rendering a notable merchandising service at no increase in advertising rates. The big March Double Issue will be the time and place for inserts, spreads and color advertisements showing the achievements of individual companies, their records of development, engineering advances, merchandising policies, strong personalities, etc. — facts seldom covered by field salesmen but which nevertheless enable the dealer to make a wiser choice of products or do a better job. .Because of the special makeup of the March issue, advertisers are urged to make reservations at the earliest possible moment. WORLD'S FAIR Number of RADIO TODAY Combined with RADIO TRADE DIRECTORY