Radio today (Jan-Mar 1939)

Record Details:

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SALES HELPS ARCTURUS DEALER AIDS Arcturus Radio Tube Co. plans a liberal dealer policy for 1939 with tested selling ideas and free material included in a well-rounded program that will provide greater store and shop efficiency and aggressive sales effort. Better-than-ever display pieces, window streamers, direct mail material, newspaper ads, electric signs, stationery, etc., will be offered, most of them free to Arcturus dealers. Arcturus Equipment Deals again will provide an easy, economical way for dealers to build customer goodwill and increase tube profits through efficient service facilities. This equipment includes latest models of tube and set testing instruments, electric clocks, charge and cash registers, neon sign with dealer's name, portable typewriters. CHART EXPLAINS CATHODE RAY So even John Doe can understand cathode-ray tube principles, Allen Dumont Labs., 2 Main Ave., Passaic, N. J., have issued a two-color lithograph showing cross-section of tube and explanatory notes. Chart is 2M> x3% feet, suited for wall display and is in two colors. Copies available direct at 50 cents each. 5-C0L0R SIGN FOR DEALERS A colorful metal sign, 20"xl5" is offered its dealers by Tung-Sol Radio Tube Division of Newark, N. J. Painted in five colors and coated with varnish, sign features radio repairs and is a silent salesman for tubes. STAND SELLS DISC CLEANER , . ... r/ , ■' t 3ott T*TT It With the selling accent on discs for 1939, Recoton Corp., 178 Prince Street, New York City, which sells record players and accessories, has brought out a colorful 10 x 13 display stand featuring their record renewer. Stand with bottle fits nicely on a counter and ballyhoos the liquid as "three-purpose" as it "cleans, lubricates and protects" the playing disc. DISPLAY RACK FOR PA A new display rack for PA has been put on the market by David Bogen Co., 663 Broadway, N. Y. City. The rack handles four amplifiers, and is supplied with a phonograph motor on a switching panel. Use of it cuts the need for space and tables, says the maker. Switching panel is arranged with two microphone inputs and four-point selector switches for connecting phonographs, amplifiers and speakers as wanted. Here's the Firsi Radio Made for the Sportsman WORKS ANYWHERE! arry it with You— You don't have to plug it in to any light circuit! HAS SELF-CONTAINED AERIAL B5^D PHILCO PAL RADIO Twenty-two Seattle dealers upped sales recently with a newspaper ad urging ski fans to buy portable sets, "the first radio made for the sportsman." How to Win New Customers and INFLUENCE SALES EWART AUTO RADIO REMOTE CONTROLS for practically any car 1934 to 1939 Stewart not only offers a complete line of Custom Built Panel Plates for all popular cars from 1934 to and including 1939 but also gives you the advantage of easy installation, economy and customer satisfaction. Typical Stewart Model. One control unit allows either peep-hole or airplane dial installation. Stewart remote control unit affords individual instrument panel installation for all popular cars from 1934 to 1939 inclusive. F. W. STEWART MFG. CORP. 340 W. HURON ST. CHICAGO, ILL. January, 1939 47