Radio today (Jan-Mar 1939)

;n methods :cee< in 1939 be done properly with one tube line, one or two control lines, one or two transformer lines, and one or two condenser lines. Jobbers doing between $50,000 and $100,000 can handle two competing lines, but unless a jobber goes over $100,000 a year he should not handle three condenser lines, three control lines, two tube lines, etc. The thinking jobber has learned that he cannot get turnover with four or five condenser lines, three tube lines, etc. Easy credit is "out" 2. Easy credit extension will vanish just as marginal servicemen and y. ^VKyws — "Make a plan and follow it out." dealers vanish. There is a satisfactory margin in jobbing parts and if credit losses and lost cash discounts were avoided the parts jobbers net earnings would quickly ascend. 3. Too many jobbers, whether working through catalogs or salesmen, or both, have no definite sales programs. Poor salesmenship, like poor workanship, ruins many businesses. The parts jobbers that succeed plan ahead, and carry out their plans. Parts manufacturers must distribute through the parts jobber — not directly to the dealer — and the set manufacturer who distributes parts, whether they be general replacement parts or specific replacement parts of his own or other manufacture, will have to follow suit. BETTER BROADCASTS TO S.A. Radio has become South Americaconscious recently and broadcasters are improving programs. Better export markets are sure to follow. Most recent is the CBS plan to use five different frequencies for short-waving via W3XAU of Philadelphia to the equatorial belt. Jaiv&tte/ Jtotaru Converters FOR CONVERTING D.C. TO fl.C. • Built especially for radio and sound apparatus — capacities 110 to 3250 volt amperes — with or without all wave filters. Dynamotor construction — economical to operate — ruggedly built for years of trouble-free service — used or recommended by the largest manufacturers of radio and sound apparatus throughout the world • WHY EXPERIMENT — INSIST ON R JflNETTE ASK FOR BULLETIN 13-1 Janette niaiuifeeiiumqr Gompaiuf 556-558 TUestltlonwje Steeet CHic^o, III. XL. S.J!. Own a PRECISION sis a TUBE SELLER! Your National Union Jobber Will Give You Buy 34 N. U. Tubes and /or Condensers One If You Per Month. TESTS NEW LOKTALS and SINGLE ENDED TUBES The necessity for high efficiency modern tube testing equipment is fully appreciated by aggressive radio merchants who keep their shops up to the minute. They can handle more work, build customer good will and increase profit. This new Precision 815fl Tube Seller incorporates the latest scientific advancement in instrument design combined with highest degree of eye value to impress customers. It comes to you ready to do a thorough going job on testing all tube types including the new Loktal and single ended tubes, ballast units, gas rectifiers and magic eyes. The tests are strictly in accord with standardized RM3 specifications and all electrodes^are individually tested. R load selector applies properly rated loads to the tube under test. Each electrode can be neon short checked while tube is hot. Noise test pin jacks provide for ear phone or amplifier connection. Of particular merchandising value is the big nine inch D'flronsval type meter with a scale in three colored English reading sectors one inch wide. R calibrated percentage scale enables' tube matching. R scientific test device which you will b« proud to own. HERE'S HOW YOU GET ONE: Your National Union jobber will give you one of these fine new. Precision model 815/1 Tube Sellers if you will contract with him to purchase 25 National Union tubes and/or electrolytic condensers now, 34 each month for twenty-two months and 27 in the twentyfourth month^which concludes your two year contract. You|place a small deposit when you sign the contract and get it back as a mer chandise credit as soon as the total number of tube and/or condenser points have been earned. Why not get one right away, see your jobber, sign up and the instrument is shipped to vou immediately^vou have full use of it all during trie time you are fulfilling your purchasing agreement. If you don't know who your nearest N.U. jobber is, send a coupon today! BUILT BY PRECISION-APPROVED BY N. U. THESE TESTERS ARE QUALITY INSTRUMENTS Come On! Build Customer Confidence with NATIONAL UNION TUBES and CONDENSERS NATIONAL UNION RADIO CORP. Newark, New Jersey. Send me name of nearest N. U. Jobber. Name Street , City State January, 1939 49