Radio today (Jan-Mar 1939)

PHILCO RADIOS New radio models . . . engineered and styled to put new life into the Spring business of every Philco dealer . . . priced to meet every purse. Stunning consoles in impressive new cabinets. New Transitones in attractive table models . . . every one approved by Underwriters' Laboratories. SAFE for your customers' homes and children, SAFE to sell. New portable radio and radio phonograph combinations — naturals for Summer selling! New wireless record players — a complete new line of sensational values in Philco Auto Radios — yes, a ream of news for Spring radio profits! And the Philco radio advertising campaign continues ! Full page ads in the nation's leading magazines, ads that tell the news of the new models as well as the quality message of Philco engineering. New promotional material is ready for Spring sales campaigns. Your Philco distributor will give you all the details. CONSERVADOR REFRIGERATORS Philco, the quality name in over 1 1 million American homes enters the field of refrigeration! That, alone, is sensational news! But not with just "another" refrigerator, not with hidden features and laboriously created sales arguments ... a refrigerator that is NEW, DIFFERENT and BETTER . . . with a feature that is instantly seen, instantly demonstrated and instantly appreciated. The new Conservador Refrigerator with the Inner Door . . . 26% more quickly usable space . . . twice the convenience . . . and the first refrigerator ever made where you really use, easily and naturally, all the space you buy! A quality product with every worth while feature of any good refrigerator — PLUS the Conservador. And it's all backed with a complete, aggressive national advertising, merchandising and promotional campaign. It's part of the Philco All Year 'Round plan. Your distributor will give you the whole story! YORK COOL-WAVE AIR CONDITIONERS York, leaders in air conditioning, and Philco, leaders in appliance merchandising, combine to bring a new industry to the Appliance Dealers of America. Now, at last, portable air conditioning, as low in price a?id as easy to install as a good radio! No technical knowledge required, no complicated installations, no plumbing, no wiring, no alterations. And now a complete line that fits any size room — enables you to sell genuine air conditioning as low as $ 1 5 down. It's the most sensational profit opportunity that has come to the appliance dealer in years. Full profits . . . NO TRADE-INS. A vast, untouched market is waiting, eager to buy. The dealer that just skims the cream this season will pocket a handsome profit. The plans are all ready . . . York CoolWave is a big part of the Philco All Year 'Round program. Get the full details from your distributor and get into this profitable business NOW! PHILCO DRY BATTERIES Store Traffic — that's what you want! And that's what Philco brings the Radio and Appliance Dealers of America with a COMPLETE new line of Philco Dry Batteries FOR EVERY PURPOSE. Radio batteries, as always; but now, in addition, dry cells for flash lights, door bells, ignition . . . for every purpose. There is a tremendous demand for dry cell replacements. They are quick, easy sales . . .they bring repeat business . . . attract people to your store and give repeated opportunities to sell higher-priced merchandise. Remember — Philco brings to this field more than a quarter-century of experience in building quality batteries. Ask your Philco distributor for a catalog giving full details. February, 1939 25