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cializing in sound systems, regardless of their official status in other fields. Hence, the C.I.S.E. plan.
To summarize, we contend that the local parts jobber is in a better position to make a success out of selling sound than any of the other types of outlets mentioned. However, if the parts jobber wishes to accomplish this feat, a modern approach must be employed, i.e., he must establish a sound department and sell direct to consumer whenever necessary, ana where it is possible, work with tne serviceman or contact individual on a commission basis. Maintain a representative stock for display purposes at all times. Order bulk requirements direct from the factory and thereby create a large turnover.
By adhering to these fundamental business principles, and handling the right type of product, he must succeed. (Signed) Hubert L. Shortt, Pres. Transformer Corp. of America, New York.N. Y.
SALES AIDS
PLUG-IN RESISTOR MERCHANDISER
Three adjustable plug-in resistors that will replace 99 per cent of the 1,000 different types now in use, made available in a compact and attractive serviceman's kit containing five units — 2 type A's, 2 type B's and 1 type C. They are made by the J. F. D. Mfg. Co., 4111 Ft. Hamilton Parkway, Brooklyn, N. Y.
TRANSITONE DISPLAY
Jiumuone,
PHILCO.
Philco has just brought out a new silk-screened fabric display for dealer use in showing their new line of Transitone radios. The display stands 5V2 feet high, is handsomely colored in blue, gray and gold, and is capable of accommodating from 6 to 8 sets, placed to permit self-demonstration by the prospective purchaser.
On the top of the display a large blue circle carries the words in gold lettering, "Transitone, Sold and Guaranteed by Philco."
ENHANCE THE Quuijty OF RADIO RECEPTION
Titt&v
COBNELI.-DUBII.IER ELECTRIC CORPORATION
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Flashing display sells interference filters.
ANIMATED INTERFERENCE FILTER DISPLAY
In a newly announced campaign, Cornell-Dubilier is pushing the sale of Quietone interference filters. Radio
consumer advertising will be used to help jobbers and dealers sell the units. Powerful dealer helps and startling flashers displays will be furnished. Flasher illustrated tells story of how Quietone filters provide clear reception.
a new
SI M P S 0 N
Tube Tester
BUY ONLY 19 NATIONAL UNION TUBES
AND /OR ELECTRO CONDENSERS PER
MONTH -ASK YOUR N. U. JOBBER
It's a little beauty, this new Simpson Tester! Light weight, small size, compact, great big easy reading meter. Just the kind of instrument you need ior all 'round work. In addition to tubes, it tests pilot lamps, Christmas tree bulbs, ballasts, gas rectifiers Tests ior noise and shorts.
For complete technical data consult your National Union jobber. He's ready to GIVE YOU one of these testers on an amazingly attractive N.U. offer. Small deposit refunded as merchandise credit when your contract is com plete. Get details NOW!
TESTS SINGLE ENDED AND LOKTAL TUBES
You can always use
an EXTRA tube tester . . .
let your N.U. Jobber give
you one of these new SIMPSONS!
Come on!
BUILD CUSTOMER CONFIDENCE
with
NATIONAL UNION RADIO TUBES
and CONDENSERS
I NATIONAL UNION RADIO CORP.
I Newark. New Jersey
I Who is nearest Nat. Union Jobber? I
RT-239 |
Name
I
I Street
i City State
February, 1939
51