Radio today (Jan-Mar 1939)

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• I |Hi STORE Traffic — that's what you want ! And that's what Philco brings the radio and appliance dealers of America in a COMPLETE new line of Philco Dry Batteries FOR ALL PURPOSES. Radio batteries, as always; but now, in addition, dry cells for every conceivable purpose — flash lights, door bells, ignition, everything! There is a tremendous demand for dry cell replacements. They mean quick, easy sales — good related items to attract people to your store . . . Big Repeat Sale items! For over a quarter-century, Philco has been identified as a leader in the battery field. The name PHILCO — in the battery industry as well as in the radio industry — always has been synonymous with the highest standards of design, manufacture and dependable service. Today, in its new, complete line of Dry Batteries, Philco offers the advantage of special formulas and improved construction developed in the great Philco research laboratories. Ask your Philco distributor now for a catalog giving full information. PHILCO RADIO & TELEVISION CORPORATION