Radio today (Jan-Mar 1939)

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Ooei the kulhtes DUMPING POOR CABINETS m PRICE CUTTING n PERIOD-STYLED RADIO V ou want an EXTRA MARKET with NEW SELLING POWER and EXCEPTIONAL PROFITS plus PROTECTION OF INVENTORY RELIEF FROM CUT-PRICE COMPETITION and a line that NEVER BECOMES OBSOLETE tL ett we tebeat the way to get this extraordinary merchandising advantage is to FEATURE AND PUSH &£nmswick^ —RADIO AND COMBINATIONS IN PERIOD FURNITURE —GOOD TWELVE MONTHS IN THE YEAR i 1 A MERICAN homemakers are more furniture conscious today than -*-* ever before. They will buy higher priced radios and phonograph combinations if they are housed in period-style furniture that harmonizes with their home decorations. When they buy Brunswick radios they do not need to buy two pieces of furniture when they only require one. That there is a definite need for radios and phonograph combinations in period-style furniture is evidenced by the tremendous amount of publicity given the Brunswick models in magazines and newspapers. (Housefurnishing editors know what the public wants and considered it news for their readers to tell them about the Brunswick radios and phonograph combinations in authentic period furniture cabinets.) Go after every furniture-minded buyer in your market. Let them know you sell Brunswick radios and phonograph combinations in authentic period furniture commodes and tables that will harmonize with the furniture in their home. It will pay you well to vigorously merchandise Brunswick radio and phonograph combinations — you make more profit on Brunswick than on other makes and you will definitely lift the price level in your radio department. LIST PRICES FROM $49.50 Send for Illustrated Folder BRUNSWICK RADIO DIVISION Mersnton Brothers Corporation Executive Sale* Offices: 206 Lexington Avenue, New York City jgtUHSuritk A Dependable Name for 93 years