Radio today (Jan-Mar 1939)

Auto Iodic Iktwd Scans Increased motoring to N. Y. and San Francisco fairs to hike demand for auto sets. 23 million car owners are prospects for 1939. More new sets announced. Some twenty million American motorists who are already sold on the value of radio, but do not yet have an auto radio, are even now looking forward to summer pleasures. To the radio dealers, these twenty million used-ear owners represent a prolific Philco's 933 features one push button for tuning five stations. A>\^\i\^(*" A G-E's single-unit super-het has touch tuning, variable antenna adjustment. United Motors stresses adaptability in this Delco push-button model. source of sales for the next few months. By stressing the features of the new auto-radio sets in terms of summer enjoyment and pointing out the exceptional values obtainable for a small cost, the dealer can do much to increase his spring and summer profits. Dealers should contact the millions of persons who will be motoring to the World's Fair and the San Francisco Exposition. These motorists will be traveling long distances and a radio will serve to reduce the monotony. And for those driving at night, the radio will be an invaluable aid in keeping the driver awake. 23 MILLION AUTO-RADIO PROSPECTS IN 7939 To help sell the twenty million car owners who do not own an auto radio now, the radio manufacturers have announced sets suitable for every car and every pocketbook. And for the new-car trade, many of the radio companies are producing custom sets that match the instrument panel of the car. While the new cars will probably number only three million, these prospects generally have and are willing to buy the more expensive radio sets. Installation in new cars shouldn't be overlooked because of the comparatively limited market — the unit sale, less installation, will probably average twice that of the used-car market. New. auto lines announced this month are Delco, General Electric, and Philco, which are illustrated and described on this page. Previous announcements and specifications, including Admiral, Arvin, Howard, RCA-Victor, and Troy, appeared on pages 10 and 11 of the February Radio Today. Philco is featuring several models for installation in any make car. Custom controls are available without extra charge for those sets suitable for instrument panel mounting. A 2 unit push button receiver, for universal mounting is being pushed for the lower-priced installation — it lists for $39.95. A single push-button selects five stations and has a position for manual tuning. UNIVERSAL MOUNTING SETS General Electric is promoting a single-unit receiver for mounting under the instrument panel. Set has touch tuning with five buttons as shown in the illustration. Automatic permeability tuning is but one outstanding Delco feature for 1939. These sets do not use a variable condenser for tuning, but continuously-variable, inductances with movable iron cores. Both universal mounting and custom-type sets are available for all cars. Other features of the 1939 sets are improved antennas, simplified installation, improved appearance, and lower prices, all of which make the new auto radios easier to sell. Radio dealers everywhere can easily find out who their prospects are from the lists of automobile registrations that are available. Locating leads from registration lists, incidentally, is one of the best methods of nailing actual customers for auto radios. All effort and expense are then concentrated on people who are most interested and most able to purchase the product. Admiral model 55 by Continental has slide-rule dial and sub-dash mounting. 1939 Auto Radio Specifications— Cont'd No. Watts Amps. Speaker Model List of audio batt. ■ No. price tubes power drain Size Location trol controls tuning Tone Type Push con tuning button General Electric Co., 1285 Boston Avenue., Bridgeport, Conn. — "G-E" GA-62 NS 6 NS Transitone Automobile Radio Co. NS In set NS Tioga and C Streets, Philadelphia, Pa. 936 $29.95 6-GL NS NS NS In set 937 49.95 6-GL NS NS NS In set 938K 69.95 7-GL NS NS NS Cowl 933 39.95 6-L NS NS NS Choice No Yes Yes Yes United Motors Service, 3044 W. Grand Boulevard, Detroit, Mich. — "Delco' R675 NS 5-MG 3J4 6.3 5 In set No R676 NS 5-MG 4 &y2 6 In set Yes R677 NS 6-MG 4J4 7 NS Choice Yes R678 NS 6-MG 5 7 8 Cowl Yes Direct 'Philco" Remote Remote Remote Direct Direct Remote Direct Direct Yes No Yes Yes Yes Yes No Yes Yes 26 RADIO TODAY