Radio today (Jan-Mar 1939)

Record Details:

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nn^^z ^fita* DECIDE NOW TO BECOME ^ AN RCA VICTOR MUSIC MERCHANTHANDLE VICTOR AND BLUEBIRD RECORDS The re-birth of the record business is one of the most remarkable phenomena of recent American business history. If you are not handling Victor (both Red Seal and Black Label) and Bluebird Records you are missing a rare opportunity to make more money not only this spring— but for years to come. Think what the record business offers: 1— Cash sales — no instalment risks. 2 — Increased store traffic. 3 — No trade-ins. 4 — Repeat sales. 5— Low capital investment — quick turnover. 6 — Stimulant to your instrument sales in all price brackets. Your RCA Victordistributor will gladly furnish information about basic stock and plans for quick, inexpensive installation of aVictor and Bluebird Record department. He will aiso tell you the complete advertising story — radio, magazines, and newspaper; and show you the many sales-making plans that are yours as an RCA Victor Music Merchant. GET IN THE RECORD BUSINESS THIS SPRING SEE YOUR RCA VICTOR DISTRIBUTOR NOW! A TREMENDOUS SALES MAKER -THE VICTOR RECORD SOCIETY You are familiar with the famous Victor Record Society offer. In one short year more than 100,000 members have joined. And — this is important to you — not only have most of these members continued to buy Victor and Bluebird Records, but thousands have graduated to higher priced RCA Victrolas. This is just one of the many sales-making plans which go to work for you when you become an RCAVictor Music Merchant. For finer radio performance — RCA Victor Radio Tubes VICTOR RECORDS RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A Service of Radio Corporation of America M^RCH, 7939 37