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Illustrated is RCA VictorConsoleRecorderMI-12700. This instrument records and reproduces records at a speed of 78 or 33% revolutions per minute using 10", 12" or 16" discs. Employs inside-out or outsidein recording methods. Visual indicator. New cutting and recorder head with cutter-head float stabilizer. High fidelity amplifier and speaker. Volume and tone control. Completely self-contained, providing all necessary elements for recording and £ _ _ _.., reproducing discs and records with 3 Ag kvU RCA Velocity Microphone ... mm >J
YOU PROFIT IN ALL THESE WAYS!
'• On the recordings made in your store.
2. On the sale of RCA Victor Recorders to your customers.
3. On the sale of RCA recording discs.
4. On recordings made outside your store.
5. By the great increase in your store traffic— making extra sales to those drawn by this new attraction.
6. By making sales of RCA Victrolas, RCA Victor Radios, Victor and Bluebird Records, and many other musical instruments for which this attraction will create new interest.
A Profitable Brand New Business Offered to You on a Platter!
RECORDERS
Custom recording is sweeping the country . . . and RCA Victor offers you now a plan to establish you as a leader in this growing business. Your prospects are legion for the newRCA Victor Recorders and for the recording service you can offer in your store. Music Students, Public Speakers, Business Offices, Clergymen, Lawyers, are but a few. Now, for the first time, you can offer highly efficient record mak
ing equipment by RCA Victor, the leader in record making and record playing instruments.
Backed by outstanding promo, tional material, displays, and advertising, RCA Victor Recorders mean new business. And new profits! In addition, this business means new stimulation to all your musical instrument business. Details from your RCA Victor distributor— or write us in Camden.
'KCA 1/iC&b RECORDERS
RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A Service of the Radio Corp. of America
MARCH, 1939
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