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1 Yearly
Caldwell-Clements, Inc., 480 Lexington Ave.
New York City
SEP 19 1935
General Business
— basic trends compared with year ago
— general business up 17%
— steel production up 50%
— electric-power output up 1 2%
— industrial production up 20-30%
— Stock Exchange sales up 300%
— construction averages up 20%
— travel to Europe highest since '29
Radio Outlook
— 60 to 100% production increase announced by leading set-makers
— set sales up from 2,027,000, 1st half '34 to 2,453,000 1st half '35
— third-quarter figures so far indicate 1 5 to 20% increase over last year
— industry leaders predict continuing sales pace this winter
Broadcasting
— broadcasting billings, network and local, for Sept. top 1934 by 20%
— return of favorites to Fall programs will keep interest at high pitch
— networks hang "standing room only" sign on available time; desirable hours practically sold out
— big chains hike Sept. income $525000 over last year
Farm Market
— farm income up average of $36,000,000 a month over last year rising commodity prices, increased AAA payments, improve farm buying power
— wheat, corn, oats, hogs, butter, eggs up 30 to 100% compared to year ago
— sale of battery receivers doubles
— new windmill generator expected to open wider farm radio market
Tube Situation
— metal-type shortage still continues
— factory production vigorously pushed
— higher "metal" costs attacked
— future advantages for "metal" claimed
— 12% of new receivers, metal-tube exclusively
— tube types increased, eventually simplified
— new construction possibilities
The War Against Radio
— newspaper publishers blast broadcasting
— propaganda aims to discredit radio advertising (page 10)
— publication of distorted facts gives public wrong impression
— attack involves everybody in radio
— does it mean war?
— open break may mean expansion of news broadcasts
— will facsimile prove radio's weapon for counter-attack? (page 22)
Radio's four basic indexes all point up!
Year Sept. Ago 1935
Year This Ago Month
Last This Month Month
Year This Ago Month
GENERAL BUSINESS
SALES OF RADIO SETS
MONTHLY BROADCASTING
VOLUME • BILLINGS
• SEPTEMBE
935