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MARGIN OF LEADERSHIP CONTINUES TO GROW!
Philco, in 1935, had the biggest Spring in its history. Philco, in 1935, had the biggest Summer in its history. Philco enters this Fall with more orders on its books than ever before.— Philco today is employing 40% more people than in its previous record year of 1934.
fjl "Be sure you're right — then go ahead" is as good a motto today as when old Ben Franklin first set it in type.
fj Philco has made that motto its own. With one important change! Philco's version reads "Be sure you're right— then full speed ahead!"
C]J Following that policy has meant top speed at all times in the development of worth-while scientific and engineering ideas.
€J But a score of times in the past ten years Philco's adherence to another basic principle— "Proven worth is preferable to risky experiment"— has saved Philco dealers from embarrassing moments with dissatisfied customers.
€J Philco dealers know they can put full trust in the decisions of the Philco research laboratories . . . the largest in the world devoted exclusively to radio engineering. That faith in Philco was a potent factor in making Philco the leader in the industry in 1930 . . . and keeping Philco first ever since!
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Philco is first
• in engineering
• in worth-while features
• in fine tone
• in foreign reception
• in cabinet design
• in complete selection
• in price range
• in value
• in national advertising
• in merchandising assistance
• in public demand
• in sales
• in DEALER PROFIT
PHILCO RADIO & TELEVISION CORPORATION
Philadelphia • New York • Chicago • San Francisco • Toronto • London, England
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