Radio today (Sept 1935-Dec 1936)

kk ON THE AIR" Fall programs that will boost radio sales NBCs fall galaxy * Strings of artists lined up by NBC for fall programs have the "must" quality for listeners. Always plans at Eockefeller Plaza for spectacular broadcasting events of a special nature, and chatter a-plenty about unusual hook-ups, but there's enough already announced on the regular programs to seize the interest of anyone subject to pull of big names. Witness the date made by NBC with gala Grace Moore, September 16, when the radiant warbler of the hit movies will be heard on WEAF Bed Net. Judging from the number of fans who flocked to "Love Me Forever," the singer now has a following de luxe. Helen Hayes, woman of quality from the screen and stage, appears October 1, opening a series in which Miss Hayes' role remains the same. This feature, already a much-discussed spot, is scheduled for WJZ Blue Net. Villa-bound Paderewski will play his first concert for an American broadcast for NBC-WJZ network in October. Totally Chopin, the program comes from the Paderewski quarters in Switzerland. Eddy Duchin and his Fire Chief Players get back to the air on the same date, October 1, and Tuesdays. He's the one who sweeps the orchestra popularity contests, and this time he's on WEAF Bed Net. Also new and anticipated on NBC's list is the September 30 program titled Hammerstein's Music Hall. The Fitch Company, Cutex, Life Savers, Procter and Gamble, Balston Purina, Lorillard, American Badiator, and Ludens all will have new programs. Pope Pius XL The voice of Pope Pius XI will be heard on NBC-WEAF network on September 26 at 5 :30 p.m. in an address and papal benediction delivered at the close of the Eucharistic Congress, Cleveland, September 23-26. Jack Benny's new show September 29, will include Michael Bartlett, rocketing tenor who sang with Grace Moore in her latest flicker. The Jessica Dragonette program will have the Cavaliers instead of the Bevelers from September 13 to October 18. Mills Brothers return to NBC via WEAF Bed Net, October 4. The latter four of NBC's half Seventy years at a Steinway dozen big "Fall Broadcasts" are set for September 12, 19, 21, and 26. They will preview autumn news in fashions, literature, football and art, in that order. Frank Healy is master of ceremonies and the biggest shots in each field will be heard. Wheatena has dragged the widelywatched Popeye, the Sailorman, from the comics and has landed him, with benefit of spinach, in the NBC studios with the mike turned on September 10. The Pacific coast network gets this feature three days a week. Tuesdays in September over WEAF mark the new programs of Deems Taylor and Sigmund Bomberg as commentator and conductor, assisted by various soloists. Composer Taylor is famous for "Peter Pobetson" and other operas and is universally applauded as a musical critic, while Mr. Bomberg has "The Student Prince" to his credit as well as melodies like "The Desert Song." CBS signs headliners * Half a dozen of the country's favorites are in the impressive Autumn announcements from CBS. Columbia has more than its share of commanding air bills for September, returning some important stars to the air who rank second to none in listener interest, and sponsoring new names which rate sensational spots. Alexander Woollcott, glib with some of the finest stories in the language, will greet his fans on October 6. Able Eddie Cantor and his stooge are due for October 6, and of course by that time the new daily schedule for the crack "March of Time" broadcast will be well under way. A nation-wide WABO broadcast gets Lawrence Tibbett on September 24, on a program definitely the subject of talk among most musical fans. October 1 sees the appearance of Kate Smith again, with A&P, to sing three times a week and on the same day an elegant newcomer, Deane Janis, gets under way. Atwater Kent will be back to CBS on September 19, pretentious as ever, concentrating on concert and operatic stars with a huge concert orchestra. Harvester Cigar, M a 1 1 e x , and Camel will have new programs for CBS on September 12, September 15, and October 1, respectively. Henry and highbrows Ford's CBS Sunday hour, September 29, uses tops musicians until December 22. This list includes Jascha Heifetz, Lucrezia Bori, Julius Huehn, Dalies Frantz, Bichard Crooks, Joseph Szigeti, Mischa Levitzki, Cyrena van Gordon, Kirsten Flagstad, Albert Spalding, Lauritz Melchoir, Elizabeth Bethberg, and an operatic quartet consisting of Grete Stueckgold, Kathryn Meisle, Bichard Crooks, and Ezio Pinza. Two bright stars from the Metropolitan Opera will open a concert series on October 2 with WABC. Lily Bons, soprano, and Nino Martini, tenor, will be heard weekly with a concert orchestra directed by Andre Kostelanetz. Burns and Allen, comedy pair without an equal, have been signed by the tomato juice section of Campbell's Soup, for a new series beginning October 2. CBS will add 29 stations to the old Burns-Allen network for these new Wednesday programs. Phil Baker, one of the four-star radio personalities, has been signed by CBS for a Sunday series beginning September 29. 18 Radio Today