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CA pioneering pays you
nee for more profits! ming more and more ey want the best they ource of radio — RCA. his swiftly increasing uth about radio. Here
Average console sale last year .... $67
(McGraw-Hill figure)
AVERAGE RCA VICTOR CONSOLE SALE $102
Look at that increase of $35! That's 52%! That's the extra money that RCA Victor dealers took in against the general average of the field. Nothing produced this result but pioneering, plus aggres
sive sales and advertising methods to make the public conscious of the facts.
Thus RCA has grown to leadership in the fine set field, dispelling forever the thought that there is money in cheapness. This year, there is no doubt we shall again far outstrip the industry, get more money for a quality product, make more money for our dealers. Pioneering pays. It pays us, it pays you, it pays the public. If you want to make real money in radio, feature RCA Victor!
WHAT DEALERS SAY
y/e were pleased to receive, in the orm of advertising literature, staietics showing that last year RCA 'ictor consoles eclipsed the averge console unit sale by 52%. We vere greatly surprised at this figure lue to the fact that our average RCA Victor console price averages far bovethe$102.00 which you menioned. We have every reason to elieve on these 1936 models, that >ur average console sale will be tiuch greater than last year. — .auter's, Newark, N. J.
For the past twelve months our Radio Department has enjoyed the most profitable business than for any like period since 1929. We attribute this to the fact thatthe public is generally demanding radio merchandiseof quality.The RCA Victor "Magic Brain" line introduced last Fall has played an important part in building higher unit sales in our department/The 1935 RCA Victor line will carry our sales to a new high this season. — Sctuggs,Vandervoort & Barney, St. Louis, Mo.
The
MAGIC EYE'
u
v>>
The "Magic Eye" joins the "Magic Brain" and with RCA Metal Tubes gives the trade its great triple partnership of sales features for 1936, proving once more that IT PAYS TO PIONEER.
SEE THIS LIST OF RCA PIONEER ACHIEVEMENTS, EVERY ONE OF WHICH WORKS TO YOUR BENEFIT:
First practical superheterodyne for home
First power-operated dynamic-type loud
speaket for the home. First tubes and radio powered from the
light socket. Fitst cathode-ray tuning indicator, the
"Magic Eye".
First unit known as the "Magic Brain".
Network broadcasting.
Commercial inter-continental short-wave communication.
Marine tadio.
World-wide radio communication.
And many others.
VICTOR
RCA Manufacturing Co., Inc. • Camden, New Jersey
A SUBSIDIARY OF RADIO CORPORATION OF AMERICA . . . THE WORLD'S LARGEST RADIO ORGANIZATION. OTHER UNITS: NATIONAL BROADCASTING CO., INC. . . . R. C. A. COMMUNICATIONS. INC. . . . RCA RADIOTRON . . . RADIOMARINE CORPORATION OF AMERICA