Radio today (Sept 1935-Dec 1936)

pr A has Pioneered in radio, being YearafteryearRCAh^ FO m and the first ro present disc0^er ' dio what it is developments that have made radi who handle RCA products now and in the Pioneering pays RCA ...RCA pioneering pays you future. And that's yourchtnce for more profits! Today the public is becoming mora and more certain of the fact that if they want the best they must come to the original source of radio— RCA. Let's look at the result of this swiftly increasing public acceptance of the truth about radio. Here are the actual figures: Average console sale last year .... $67 (McGraw-Hill figure) AVERAGE RCA VICTOR CONSOLE SALE $102 Look at that increase of $35! That's 52%! That's the extra money that RCA Victor dealers took in against the general average of the field. Nothing produced this result but pioneering, plus aggres sive sales and advertising methods to make the public conscious of the facts. Thus RCA has grown to leadership in the fine set field, dispelling forever the thought that there is money in cheapness. This year, there is no doubt we shall again far outstrip the industry, get more money for a quality product, make more money for our dealers. Pioneering pays. It pays us, it pays you, it pays the public. If you want to make real money in radio, feature RCA Victor! WHAT DEALERS SAY We were pleased to receive, in the form of advertising literature, statistics showing that last year RCA Victor consoles eclipsed the averige console unit sale by 52%. We were greatly surprised at this figure due to the fact that our average RCA Victor console price averages far «bovethe$102.00 which you mentioned. We have every reason to believe on these 1936 models, that our average console sale will be much greater than last year. — Lauter's, Newark, N. J. For the past twelve months our Radio Department has enjoyed rhe most profitable business than for any like period since 1929. We attribute this to the fact that the public is generally demanding radio merchandiseof quality .The RCAVictor "Magic Brain" line introduced last Fall has played an important part in building higher unit sales in our department/The 1935 RCA Victor line willcarry our sales to anew high this season.— Sctuggs.Vandervoort & Barney, St. Louis, Mo. U The MAGIC EYE" The "Magic Eye" joins the "Magic Brain" and with RCA Metal Tubes gives the trade its great triple partnership of sales features for 1936, proving once more that IT PAYS TO PIONEER. SEE THIS LIST OF RCA PIONEER ACHIEVEMENTS, EVERY ONE OF WHICH WORKS TO YOUR BENEFIT: Already a great leader— RCAVictor C13-2, giving you the "Magic Eye", the "Magic Brain", and RCA Metal Tubes in a handsome console for only $189.50 list! A terrific value with its three sure-fire features, its 12-inch speaker.its 5 bands tuning to 140-410 and 540-60,000 kilocycles! All prices f. o. b. Camden, N. J-, subject to change without notice. First practical superheterodyne for home use. First power-operated dynamic-type loud speaker for the home. First tubes and radio powered from the light socket. First cathode-ray tuning indicator, the "Magic Eye". First unit known as the "Magic Brain". Network broadcasting. Commercial inter-continental short-wave communication. Marine radio. World-wide radio communication. And many others. VICTOR RCA Manufacturing Co., Inc. • Camden, New Jersey „.T.«~ n, AMERICA TUB WORLDS LARGEST RADIO ORGANIZATION. OTHER UNITS, NATIONAL A SUBSIDIARY OF RADIO CO*P°**T' COMMUNICATIONS. INC RCA BADIOTRON . . . RADIOMARINB COBPORATION OF AMERICA BROADCASTING CO.. INC. . . . R. C. ^^^^^^^^^^^^^^^^^^^