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51% Sales Increase
in Victor Red Seal Records
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TSCHAIKOWSKYS FIFTH dctighrcd and untied. For lit
«ms c.aggcration, we invite vo„ r„ ■ I »criiW, be,u,,f„, ,„,,,, JJJJO ay w your dealer's.
PARSIFAL, ACT III <4 Sympfmnir c^-.t..i_
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RECORDS
CA V.™,, n.
Cash in on the
rising demand
for these fine
recordings
Shown above are three ofthe rei ppearing In 5 National Maca
dvertisements on Red Seal Records and 23 Metropolitan Newspapers
Oales of Victor Red Seal Records increased 51% in 1934 over the previous year. The increase in sales of Masterworks' during the last three months of last year was 154%! And in January and February of this year. Red Seal Records showed an increase of 68.2% over the same month last year!
Why these increases? Many things. Victor's unquestioned command of the great American orchestras, such as Leopold Stokowski and the Philadelphia Orchestra; the Boston Symphony Orchestra under the direction of Serge Koussevitzky ; the Minneapolis Symphony with Eugene Ormandy conducting. Victor's brilliant achievement in Higher Fidelity recording. Finally, an aggressive promotional and advertising campaign. All these make a sure-fire winning combination.
Look at those figures and maich them against your own sales. Dealers made good money in Red Seal Records last year, and a lot more money is being made selling them this year. Get on the Red Seal bandwagon — it is leading the procession. RCA Manufacturing Co., Inc., RCA Victor Division, Camden, N. J.
VICT
IT PAYS TO SELL
RCA Victor, a unit ofRadio Corporation of America .. the world's largest radio organization Other units: National Broadcasting Co., Inc. . R. C. A.
Communications. Inc RCA
Radiotron . . . Radiomarine Cor
atio
RECORDS
THEY'RE HIGHER FIDELITY
of An
September, 1935
33