Radio today (Sept 1935-Dec 1936)

WITH THE WHOLESALERS + Against a backdrop of general optimism, jobber activities are branching in several special fields where Pall conditions make the opportunities particularly attractive. Recent FHA rulings are being watched closely and are played for all they are worth. The Autumn series of manufacturer helps have a pick-up note which gets across only because of brighter prospects throughout the business world. Also, the time has come for methodic and substantial promotions in the farm districts. Merchandising of all-wave sets has some advertising possibilities which were not apparent a few months ago — the appeal of the Par-Off has a swell bang to it — all of which are in jobber plans for coming months. + True and Blanchard Co., jobbers, Newport, Vt., announce these newly appointed dealers for their Fairbanks-Morse sets and RCA tubes: K. M. Parker, Hardwick, Vt.; G. E. Blake, Lancaster, N. H.; George M. Goudie, Lisbon, N. H.; E. G. Shattuck, Canaan, Vt. ; Theo. Lecours, Colebrook, N. H.; Hebert & Sons, Lyndonville, Vt. ; South End Service Station, St. Johnsbury, Vt.; L. W. Chamberlain, East Ryegate, Vt. ; Regan and Regan, Bakersfield, Vt.; B. C. Hawley, Jeffersonsville, Vt. * H. G. Erstrom has taken his good rep and his popularity to the Leo J. Meyberg Co., San Francisco, RCA distributors for California and Western Nevada, where he is now the Can't always believe what you see. Looks like Jim Quam, president of Quam-Nichols, and Jerry Kahn, president of Standard Transformer, caught a Muskie on their recent fishing trip; ~but the truth is that Mrs. Kahn did the catching. new sales promotion manager. Erstrom began making friends in the radio business 8 years ago when he became executive secretary of the Federated Radio Trade Association. That organization became the National Federation of Radio Associations a year later, and when the Radio Wholesalers Association was started, Erstrom was secretary of both. Since that time, Erstrom has been busy organizing local radio associations, directing legislation for distributors, making surveys in the industry, etc. Recently he was manager of the National Code Authority for the radio wholesalers. ■*• The Carolinas Auto Supply Co., distributor, Charlotte, N. C, has appointed W. L. Thomas, Winston Salem, N. C, a dealer for Crosley radios. * Orlen Radio & Electric, Inc., Holyoke, Mass., has been named dealer for Crosley radios by Tarbell Waters, distributor, Springfield, Mass. * At the Rice Hotel in Houston, Texas, 2 00 dealers were guests of Reader's Wholesale Distributors, September 15. Hosts were Neil Bauer and Harry Roper; from Reader's came Hymen Reader, Charles A. Green, Harold Kaltenheuser, and Paul LaBow. * F. E. Stern, president of Stern & Co., jobber of Hartford, Conn., has added Ward Shurtleff to his staff. * Western Washington radio dealers went to Seattle, Wash., to get the low-down on the new Crosley line at Marshall-Wells, Coast distributor. Roy Hallabaugh, Wells' electrical division manager, and M. C. Crosby, district representative, presented the new sets. * Chas. McCauley, widely known music and radio dealer of Vermont, has been added to the sales staff of True and Blanchard, jobbers of Newport, Vt. * Pennsylvania radio dealers from 14 counties were guests of the Anthracite Radio Sales Co. of Scranton. The affair was held at WilkesBarre and Anthracite's president, William Sehlanger, was assisted by LeRoy Winters, sales manager in the showings. * Three hundred dealers in the Atlanta, Ga., district staged a huge Crosley pow-wow session with the Beck and Gregg Hardware Co., Atlanta, as host. Pres. W. A. Parker and Herndon Thomas, of Beck and Gregg, made appearances, as well as H. E. Richardson and Ralph Keating. * D. W. May, radio district sales manager for the General Electric Company, 570 Lexington Avenue, New York City, was married Sept. 5 to Margaret Le Maire. Mr. May formerly operated radio stations in New Jersey, and afterward was Philco distributor for New Jersey and New York City. Mr. and Mrs. AMPLI F IE R CIRCUITS COMPLETE DESIGNS OF 10 PUBLIC ADDRESS AMPLIFIERS FREE! A complete manual of circuits for Audio Amplifier, free on request! . . . Tried and tested design for every purpose. . . . Outputs from 3 to 30 watts. . . . Sent to you with complete parts list and their values. This valuable reference Book sent free to everycne who tears out this ad and sends it in with 10c in stamps to cover mailing costs. No other oblig?licn. The supply '& limited. Get yours now! STANDARD TRANSFORMER CORP. , 856 BLACKHAWK ST., CHICAGO, ILLINOIS i Please send me the Standard Manual of Sound I Amplifier Circuits. I am enclosing 10c in stamps, i Name | Address 1 City State I Cfau/itAf Latest ^Development* WHOLESALE RADIO 5 1{£W 1 9 36 CATALOG/ SERVICEMEN / DEALERS I For Highest Quality — for Fastest Service — the one best place to buy is from the world's largest organization of its kind. Over 50,000 parts in stock! Five ches to serve you ! All nationally known lines! The WHOLESALE Catalog with t its 196 pages is the largest L ever published — and every s listed at lowest vholcsale prices I In this "encyclopaedia of radio" you'll find every last minute development; newest sets from 2 to 24 tubes; a big Public Address section; a great department on Short Wave sets, kits and X'mitting equipment. There are parts, tools, tubes and accessories. If it's radio — we have it for immediate delivery. Get your FREE copy of this Bargain Book today. WHOLESALE RADIO SERVICE CO. 100 Sixth Ave. Dept. RT-ll New York, N. Y. 1 new 196-page catalog No. 59 to NAME ADDBESS CITY STATE BRANCHES AT: 901 W. Jackson Blvd.. Chicago. 430 W. Peachtree St., Atlanta. 219 Central Are., Newark, N. J. 542 E. Fordham Rd., Bronx, N. Y. ■ October, 1935 31