Radio today (Sept 1935-Dec 1936)

"QUIET" ... is the insistent demand of millions who today own all-wave receiving sets. Give them what they want, by installing 01f£*mAfT€R ALL WAVE ANTENMA • This remarkable unit, A.A.K. patented and engineered with traditional CORWICO thoroughness, is actually AUTOMATIC electrically — no adjustment is needed and no manual operation is required, once "NOISE-MASTER" is properly installed. FOR EVERY SET AND LOCATION "NOISE-MASTER" picks up and clarifies feeble oversea signals, straining out the "man-made" static that sometimes seems to make radio a curse instead of a blessing. Minimizing the noises caused by household appliances near the set, "NOISE-MASTER" improves broadcast as well as shortwave reception. It successfully operate* more than one set from a single aerial. We guarantee that "NOISE-MASTER" will eliminate noise when properly installed, and urge you to recommend it at every opportunity. LIST PRICE 6 Send for latest complete literature describing this and other up-to-the-minute antenna units CORNISH WIRE CO., Inc. 30 Church St. New York Citv SALES STIMULATORS New promotion material available from leading manufacturers FOOTBALL SPECIAL ■*■ Hygrade Sylvania's "Radio Log" will have a new feature this Fall. Revised programs will include a complete intercollegiate football schedule for all the important American teams, presenting the complete data on the times and location of the main clashes. Regular features of Sylvania's log are its geographical set-up, its black type megacycle digits in short-wave lists, and its time schedules for all zones. NEW GUIDE FOR SERVICEMEN * Electrad, Inc., 173-5 Varick St., New York City, has printed for the benefit of servicemen a volume control guide of 100 pages which lists the replacement controls "for practically every radio receiver built since the inception of broadcasting." Opposite every set model number, the booklet lists the specifications of the appropriate Electrad control, its resistance in ohms, and the price. Electrad engineers worked for 6 months on this book; the distribution will be limited to 5,000. The guide will be given entirely free to servicemen and dealers who return to Electrad the top flap of one of its new volume control cartons. NEW INFO ON CIRCUITS + Two new booklets have been issued by Standard Transformer Corp., 850 Blackhawk St., Chicago, dealing with "Sound Amplifier Circuits" and "Amateur Transmitter Circuits." Former brochure illustrates and describes a series of audio amplifier circuits which have been selected for superior performance and power output. In "Amateur Transmitter Circuits," the plans shown range from low power, inexpensive designs to the more involved and costly circuits, both for C. W. and phone transmitters. This booklet is 12 cents, and the other is priced at 10 cents to cover mailing. EMERSON-C.I.T. FINANCING ARRANGEMENT * Arrangements have just been completed between Commercial Investment Trust Corporation (C.I.T. ) and Emerson Radio and Phonograph Corporation wherein the latter's dealers may avail themselves of deferred-payment financing service. Complete details have been sent to Emerson distributors who, in turn, are outlining the plan to their dealers. Briefly, the plan calls for credit investigations, the immediate local discounting of dealer paper, and time-payment collection by C.I.T. on sales of sets. In a bulletin to the trade, Emerson states that "no dealer today can hope to obtain a full quota of larger units of business from his market unless he is equipped to meet the deferred payment buying requirements of his prospective purchasers." Emerson prefers to know that the same highgrade, low-cost dignified financing service is available to all of its dealer organizations uniformly everywhere and has therefore arranged with C.I.T. to operate its official plan for financing deferred-payment retail sales of Emerson Radio. DISPLAY USES TELEVISION EFFECT ■*• A new animated electrical window display, centered around a panel lighted from within and having the appearance of a movie screen, is being offered to Kadette dealers by International Radio Corp. of Ann Arbor, Mich. A succession of easy-to-watch pictures appear on the central panel and the series produces a "travel-read" sales message. Outfit comes with a second auxiliary reel which shows photographic reproductions of Kadette models. The somewhat mysterious lighting effect on the panel suggests television to the pedestrian. The structure is substantial enough to support actual radio sets, 36 inches high and 54 inches long, made of heavy lithographed board. PRICES IN CODE • Dale Parts, Inc., 2 9 Murray St., New York City, has just issued one of the most impressiveand interesting catalogues released by any distributor in recent years. This company, which is one of the foremost jobbers in New York City, handles a varied line of parts and accessories made by prominent manufacturers, and this new catalogue gives complete information including manufacturers' specifications on replacement parts, tubes, supplies, amplifiers, sound systems, sets, aerial equipment, wire, etc. The book is divided into eleven sections and features a tab index that is of immeasurable value as a time saver. One of the most important innovations is the presentation of list prices in code so that the 34 Radio Today