Radio today (Sept 1935-Dec 1936)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SELLING RECORDS * RECORD merchandiser of one of the largest department stores in New York City makes the rousing report that not a day passes but that shoppers at the record counter are heard to ask, "a combination radio — what is that — long wave and short wave ?" According to this source, the manufacturers have been talking "machinery" rather than "music," and have failed to make it clear to a large number of very busy and preoccupied people, just what a combination radio and record-player is, and what it can offer. Hundreds of these people would buy the combination, rather than the straight radio, when they choose an instrument, if they were wise to the extra advantage. Breathless, this wide-awake record seller goes on to say that many fans have missed altogether the amazing difference to be noted between the old-style record-players, and the new reproducers available in combination sets. It appears that nobody has bothered to drive the point home, but AUDAX rrTbe standard by tvhich others are jttdged and valued" J.N leading Radio Stations, Laboratories and Universities — wherever superlative pick-up performance is demanded — you find AUDAX doing duty. Engineered to the wth power, immune to summer heat and other climatic conditions. Made to suit every demand from the humblest midget-combination to the HIGH FIDELITY requirements of fine transcriptions. List prices from $9.50 to $390 each. What is your pick-up problem? Special Recording Heads to Order Al OAK COMPANY ..OO Filth Ave., ft>w York ■■Creators oj High Grade Electrical and Acoustical Apparatus Since 1^15" No. 33 (Needle Ballast) Listed at $24.50 given half a chance, the combinations would sell themselves. This observer is not to be fooled on the subject; the counter has sold 100,000 Red Seal records in the last three years, and in the trend of the business it was noticed that when the store wanted to take the burden of a little enlightenment itself, immediate results were forthcoming. A small and pointed ad, aimed to remove the real difficulty in the business, would drag in buyers a-plenty. Popular stuff For some time, it has been obvious that lovers of fine music constitute a healthy part of record buyers; the angle that many merchandisers hav<j missed on this score, however, is that this serious-minded group can very often be intrigued by a record of the popular sort, if the arrangement is a fine one. In shops where this sales device has been used recently, the rankest jazz tunes have been sold to high-brows because they heard a sample and liked the arrangement. Many dealers consider that the monthly albums which some manufacturers are featuring should get more emphasis at this particular point. The point is that the quality of the albums is increasing and if record fans really want to keep up with musical trends, they'd better get started. Direct mail is suggested by many as the best medium for promoting this stunt, this fall. Get what they want One prominent dealer has separated, in the back of his sales mind, his record customers according to their generation. His view is that the group of people who switched to radio exclusively, at the expense of recorded music, were the older ones, who were content to fall in line with radio development and let it go at that. He believes that younger people are more open-minded when it conies to getting what they want, when they want it, which is of course the record's big advantage. It would anpear that more emphasis should be given to the types of record merchandising which appeal to the young set. Among record retailers it was also noted that it was a wise trick to play up to the people who make a hobby out of record buying, and seem to Best sellers as we go to press VICTOR Truckin' — Fox trot. The Girl I Left Behind Me — Fox trot. "Fats" Waller and his Rhythm — 25116. Top Hat — Fox trot. Piccolino — Fox trot. Ray Noble and his Orchestra — 25094. Cheek to Cheek — Fox trot. Isn't It A Lovely Day? — Fox trot. (Both from RKO film "Top Hat") Eddy Duchin and his Orchestra — 25093. BRUNSWICK (Same as last month) Cheek to Cheek — Fox trot. No Strings — Fox trot. (Both from "Top Hat"). Vocal and tap dancing by Fred Astaire with Leo Reisman and his Orchestra — 7486. Isn't This a Lovely Day? — Fox trot. Top Hat, White Tie and Tails — Fox trot. (Both from "Top Hat"). Vocal and tap dancing by Fred Astaire with Johnny Green and his Orchestra — 7487. The Piccolino — Fox trot. (From 'Top Hat"). Vocal by Fred Astaire with Leo Reisman and his Orchestra. Toddlin' Along with You — Fox trot. (From "Broadway Joe"). Leo Reisman and his Orchestra "with vocal by Frank Luther — 74SS. DECCA Cheek to Cheek — Fox trot with vocal trio (from "Top Hat") Broadway Rhythm — Fox trot. (From "Broadway Melody of 1936".) Guy Lombardo and his Royal Canadians — 549. Without a Word of WTaming — Vocal with Orchestra. Takes Two To Make A Bargain: — Vocal with Orchestra. (Both from "Two For Tonight".) Bing Crosby — 548. Accent on Youth — Fox trot. (From "Accent on Youth") VC. The Girl I Left Behind Me — Fox trot. VC. Oreille Knapp and his Orchestra — 554. want everything new that appears on the releases. This type of buyer, especially this fall when the business has a new stimulus, should get a very complete service from his dealer, so that everybody concerned gets the full benefit of the new era. Several dealers have plans for increasing the number of this sort of fan, too, by passing around the dope on what a kick the vets got out of this hobby, and by giving customers the idea that it certainly is not too late to start now. Victor's best-selling Fats Waller 40 Radio Today