Radio today (Sept 1935-Dec 1936)

Record Details:

Title:
Radio today
Date:
Sept 1935-Dec 1936
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio today (Sept 1935-Dec 1936)
Leaf #:
000113
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

A § » ▲ $1 Yearly Caldwell-Clements, Inc., 480 Lexinston Ave. New York City General Outlook — business spurts to highest peak since '29 — index ranges 21% above 1934 — automobile activity doubles — employment up; 1 ,000,000 more get jobs — individual earnings up 12%; more money to spend for radios — Christmas Clubs' $300,000,000 ready Dec. 2; how much will radio dealers get? Broadcasts that Sell Sets — $82,000,000 total to Dec. 1 — 1 1 -month totals 1 7% ahead of '34 — November; NBC over $3,000,000; CBS $1,704,000 — Ethiopian re-broadcasts featured — Christmas novelties ahead — ultra short-waves new coverage Radio Trade — warm Fall delayed retail buying — sales volume still 20% ahead — some factories up 50% over '34 — plan doubling production for '36 — metal-tubes catch up — installment selling grows Auto Radio — auto shows reveal growing impor tance of car radio — estimate 1935 sales at 1,000,000 auto sets — metal roofs increase — metal-tube sets for auto use soon An Industry Opportunity! If dealers and service managers, each time they get a call to repair a "radio set out-of-order", will have the repairman TAKE ALONG A NEW RADIO LEAVE IT WITH THE CUSTOMER to enjoy, until his regular set is working again. Then SELL THE CUSTOMER on keeping that new radio to use as a SECOND SET — for upstairs' — for the kitchen — for the young people — for the old folks — for the nursery — for the game-room — for the work-shop — for the maid's room Each such sale will mean Extra Commissions for the Service Man More convenience for the customer Additional listeners for the BROADCAST STATIONS Extra profits for the DEALER More volume for DISTRIBUTOR and MANUFACTURER n this way EVERYBODY PROFITS If each of the country's 50,000 service men sold only one set a month in this way, that would mean an additional 600,000 sets, or 12% increase for the year. NOVEMBER 19 3 5