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EMERSON
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MODELS
EMERSON "DUO-TONE" Models 106 and 107 Available in the following actual woods:
• Matched American Butt Walnut with Mahoganyinlay and Ebon base.
• Deep Mahogany with contrasting Mahogany inlay and Ebon base.
• Curled Maple with Mahogany inlay and Ebon base.
• Bird's-eye Maple with Mahogany inlay and Ebon base.
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Feature it as the Ideal Christmas Gift
'Emerson
"RE-CREATES THE ARTIST
AGAIN this year the "World's Biggest Selling Little Radio" will be the most widely bought and celebrated Christmas Gift. The reasons? Af*J! wJh° .«£$> STYLE— new IDEAS in design
'4L T" — a new conception of how the
wonders of radio should be physically groomed — a new appeal in the dealer's windows — new advertising and selling features — these are the dynamic forces working for Emerson distributors and dealers.
You see them eloquently expressed in the new "DUOTONE" models. Here are beauty and harmony — identical grille design in front and rear of the cabinet — which are
Radio
IN YOUR HOME"
not only startling, but also enormously appealing. Looked at from any angle, they are adaptable to any "placing" in the simplest as well as the most luxurious decorative appointments.
You find this high conception of STYLE in ALL Emerson models — in the matched, hand-rubbed woods — in the craftsmanlike construction — in the soft blending of highlights and shades of finish which give them the rich character of museum pieces.
Of course, Emerson "Harmonized Unit" Radio is TECHNICALLY right. Its sensitivity, selectivity, TONE and many other features are far ahead of ordinary radio standards. But it is STYLE which distinguishes Emerson most in the buyers' minds — and STYLE has proved to be one of the most potent factors in modern merchandising!
19 Great Models — $1 7.95 to $129.95 • Send Now for Proposition
EMERSON RADIO & PHONOGRAPH CORPORATION, 111 Eighth Avenue, New York, N. y. The EMERSON Line Also Comprises Models for Every Foreign Market ■ Cable Address: EMPHONOCO, N. V.
Radio Today, published monthly by Caldwell-Clements, Inc., 480 Lexington Avenue, New York City.
Subscriptions yearly, $1 in U. S.; $2 in Canada and foreign countries. Special charter subscription, U. S.
only, good for a limited time — 14 Months $1. Copyright 1935 by Caldwell-Clements, Inc.