Radio today (Sept 1935-Dec 1936)

Record Details:

Title:
Radio today
Date:
Sept 1935-Dec 1936
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio today (Sept 1935-Dec 1936)
Leaf #:
000130
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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n kk MILLION-DOLLAR PROGRAMS I Burns and Allen get a staggering sum for weekly antics on the air. Broadcasters pay thousands for direct hook-ups with Ethiopian battle-lines. Sport fans are happy, though Baer-Louis bout cost sponsor $27,500; World Series $500,000. "The O'Neills," popular units of Procter Gamble's costly program series. * SHOW these pages to your customers, Mr. Eadio Dealer. Or post them up in your show-window. For they will "get across" to customers or passers-by just what it is that you are really selling — the means for hearing the wonderful programs that are on the air. 16 Radio sets are not just items of furniture — not mere assemblies of metal and wire. They are outlets for the greatest entertainment service ever offered in all the history of showmanship. Remember, there's a million dollars' worth of entertainment behind every radio dial! Tliat's why people buy radios. Radio Today iaa.i