Radio today (Sept 1935-Dec 1936)

There's a place for you in the Victory Parade ! Don't be left behind . . . concentrate on sets with METAL TUBES ! TREMENDOUS ADVERTISING BACKS _ METAL TUBES look who *my -ss£~ „«*••*'•■*' :er „— Sir :££• OW*** K-iheOV*"* . _«.lh»l»h' ™* .„«/« . T ta «. * S,'<" "' «1 Or-" "^ IU* F"J "7 ,»| D|"»« *Sv ,121 So«» G"4 ' p^ot Tun" dync OK • S Mewl ■C«b^ '° mwjer, «ulonlorcC;,Mic«6n4 a*1'* -honel^ w'"*tC .he low" ="" '° ™U lhi» «dta* . RCA Metal Tubes have proved a sensation without any direct advertising whatsoever. But we believe a good product deserves to be known and used by everybody. So one of the biggest advertising campaigns the industry has ever known is now telling the American public about the unquestionable superiority of Metal Tubes. A series of full-page, 1200-line and 1000-hne ads are running in 103 newspapers in 83 cities. Behind these powerful ads are the weight and prestige not only of RCA, but of all 48 of the leading manufacturers who have adopted Metal Tubes in their sets. The industry is overwhelmingly behind Metal Tubes. The public is demanding sets with Metal Tubes. You can't afford to invest your money in anything else but MetalTube sets. Act now — before the pendulum has swung the full arc —before it's too late! Full-page advertisement which ran in the N. Y. Times and other newspapers Nov. 1 — opening gun of a smashing campaign on Metal Tubes in over 100 leading newspapers throughout the country. Metal TV by 48 leai es are over! They are used ing radio manufacturers . . . an overwhelming majority of the industry, The public is asking for MetalTu 2s and those manufacturers are meet g that demand with fabulous proi iction schedules. Climb on the banc 'agon and get your share of theprijits that belong to the victor! Don'tjait. Christmas is just around the benckYou can't afford now to take a cance on diminishing sales and profits. Win with the winner . . . RCA ME|AL TUBES! Thesu ess of RCA Metal Tubes was oubt. They were a natural beginning. A radio tube built as Should be built for the first time in |tory! Developed byGJ.*dmadebyRCA. Ptesenttt-o the public not gg aI1 "e'teriment" but as a Vetera scores of tests morepT"1^ than a radio never in from tW tube ever encountered in regular service ... a new champion! Hailed by the trade press, immediately and enthusiastically indorsed by a vast majority of set manufacturers, yet without a single word of direct advertising, RCA Metal Tubes have taken the set-buying public by storm! With its instinctive recognition of a great practical advance and its eagerness to make use of its benefits, the public cannot be fooled! No, there was never a doubt. Merely a question of time until production could begin to catch up with the staggering demand. Now, production is up. We are able to supply most of the needs of our set customers. And MetalTube radios of 48 leading radio makers are pouring off the lines in steady, endless streams. A great victory has been won! PIONEERING FOR PROFITS Every industry you can think of has brought rich rewards to those who pioneered in producing its products. Pioneering made this country what it is today, the envy of the world, the land of opportunity. You can't stop America, because YOU CAN'T STOP PROGRESS! Metal Tubes designed by the famed G.E. laboratories and made by RCA represent pioneering and progress both. They are bringing the rewards of pioneering this very minute to all those who are alert enough to recognize them for what they are— the greatest single aid to set selling today! ■ I RCA METKL TUBES HJ^H^^^^^Hlnc-< Carnden, N ^|