Radio today (Sept 1935-Dec 1936)

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Scramble among amateur photographers for camera angles of the principals in NBC's Eno Crime Clues program. In the unusual contest, Miss Paula Morse of New York City was named winner last month. DEEPER BLUE * Major move by NBC to give Pacific Coast listeners a finer program service was the opening of a second coast-to-coast net, an expensive 1936 gesture which will carry to the west coast the same programs heard on the Basic Blue Network headed by Station WJZ. Extension of the Blue Web thus offers coast fans the whole works on both NBC chains. Five stations in the West joined NBC to complete the hook-up, and along with KFSD these are to be "Doug" Smith, recently named as Echophone's vice-president in charge of sales, located at Chicago. known as the Pacific Coast Blue Network. Newcomer stations, which are EGO, EECA, EEX, KJK, and EGA, hook up with the rest of the Blue stations at Omaha. NBC thus belts the northern section of the nation with two transcontinental webs; the term "coast toeoast"' has a new meaning for sponsors who want a national reception for their artists. TELEVISION TESTS USE MOVIE FILM * Motion pictures will come to the aid of television at the outset, for the proposal now is that recent-run feature films will be put on the air, for the enjoyment of television "lookers-in." These part features can be supplemented with trailer "pre-views" of current movie offerings, and also news reels. In this way, television instead of sapping movie-attendance, will be made to supplement it. Programs offer another difficulty, for when the actors are to be both seen and heard, production problems are enormously complicated. These are but a few of the problems which television faces before the present laboratory developments, advanced as they are, can be put to commercial application. As radio dealers, jobbers and service men read and hear about the coming experiments in television transmission at New York, they should be prepared to explain to their customers that these are only local experiments which will have no significance for many months so far as television service for the country is concerned. Eadio receiver sales can therefore be carried on undisturbed, despite the local New York experiments. OLD RADIOS GIVEN TO INVALIDS; SOLUTION FOR TRADE-INS *■ With old radio sets presenting increasing obstacles to the sale of modern sets into millions of homes well able to afford quality radio reception, Eadio Today is launching a nation-wide campaign to get such old sets given away by their owners to local deserving shut-ins and unfortunates who would not be able to buy radios for themselves. The undertaking will be carried out through local welfare groups entirely outside of the radio trade. Volunteer and professional charity workers will be asked to find deserving recipients — invalid, blind, aged — to whom a radio set would mean so much. Each such transfer of an old radio will bring happiness to an individual otherwise shut off from radio, besides impressing on the well-to-do donor a new appreciation of radio-broadcast quality with modern sets. Each such gift will also create a vacuum into which a new high-quality set can be immediately sold, so that radio dealers will want to work closely with local agencies engaged in this inspiring effort. GRUNOW REORGANIZED, GOES AHEAD * General Household Utilities Company, Chicago, Ed., manufacturer of Grunow radio and refrigeration products, has completed plans during the past thirty days which will enable the company to go ahead on a definite, sound basis, with ample working capital. On Dec. 31 W. C. Grunow sent a telegram to Grunow distributors that briefly summarized the company's financial and manufacturing status : "Federal Court appointed C. A. Albers and me permanent trustees. . . . This morning court authorized purchase of materials to put wonderful 1936 line of refrigerators into immediate production. ... I believe reorganization will be completed in near future. You may pass this news on to your dealers. Eadio production now running in excess of a thousand sets per day." In a letter mailed the same day to Radio Today