Radio today (Sept 1935-Dec 1936)

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With "Radio Today's" candid camera on the General Electric cruise to South America, in May. Earl Poorman, GE merchandise boss at New York, and Mr. and Mrs. R. L. Hanks of Hartford, Conn. ATWATER KENT QUITS RADIO * The Atwatei Kent Manufacturing Company, one of the pioneer manufacturers in radio, has announced to its distributors its decision "less actively to promote its radio line." Less than 100 employes would be affected, the statement declared, adding that the company was not in a position to state what new lines of activities are planned for the future. H. J. Shartle, Grunow salesmanager, hears a new one from Francis Stern of Hartford, during the General Household convention, Chicago, June 5. It is said Mr. A. Atwater Kent, president and owner of the manufacturing company, has disbanded his production and sales organization, and will make no more radio sets this year. In earlier seasons the production of Atwater Kent sets reached 800,000 annually, but schedules had been greatly curtailed in recent years, awaiting improved conditions in the radio industry and general business. The decision to close shop came as a great surprise, since the company had conducted a half-million-dollar advertising campaign in magazines, newspapers and broadcasting' only during the past year. SALES CONVENTIONS CONTINUE ■*■ Manufacturers have been holding their 1936 conventions far ahead of 1935 schedules, in order to get early starts on the Election 'Tear market for receivers. Crosley, KCA-Victor, Philco, Zenith and General Household Utilities meetings are over, but a number of other setmakers have dates ahead with their sales organizations to introduce their new radio lines: Fairbanks, Morse & Co., Indianapolis, Ind., June 11-12. United American Bosch Corporation, Waldorf-Astoria, New York City, June 22. Sparks-Withington Co., Jackson, Mich., June 25-2Y. Stewart-Warner Corporation, Chicago, June 29-30. FARLEY'S CASH CUSTOMERS * Tumbling into the mail rooms at NBC, thousands upon thousands of posted sentiments from the radio audience pile up almost three times as fast as last year. Letters were counted at the end of April; the total was 3,084,308, which was almost equal to the full year of 1933. Letter people at NBC tore open 5,100,000 in 1934, a record among yearly figures, but since more than half of that number have been received in four months of 1936, it appears this year will set a new high. PORTABLE RADIOS ATTRACT SUMMER BUYERS * Portable battery radio sets, long popular in England, seem to have the call this year on this side of the Atlantic. Betailers report requests from customers for "a radio I can carry with me to the country." During the past month some 250 inquiries have been received by Radio Today from dealers asking where they can purchase battery portables. Several manufacturers are already producing such portable receivers for personal use. These include the portables made by Ansley, New York City, International Radio Corporation, Ann Arbor, Mich., and Simplex Radio Co., Sandusky, Ohio. At the Zenith sales convention, Paul M. Bryant, assistant to President E. F. McDonald, rejoined old associates. June, 1936