Radio today (Sept 1935-Dec 1936)

Record Details:

Title:
Radio today
Date:
Sept 1935-Dec 1936
Publisher:
New York : Caldwell-Clements, Inc.
Volume:
Radio today (Sept 1935-Dec 1936)
Leaf #:
000632
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 25, 2024
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FIRST ROW ORCHESTRA or last row balcony? Ask your prospects where they'd rather sit to hear their favorite NBC network programs . . . it helps to sell the better sets! The difference in reception between an average receiving set and a very good one is the same as the difference between a Row A orchestra seat, and one in the rear of the "peanut gallery." The gap is just that wide . . . the loss of pleasure as great. Millions of listeners have a tremendous loyalty for certain all-star NBC network programs. Alert dealers have discovered this vital human interest., .an interest which underlies all receiving set specifications, and colors the buying outlook. That's why these dealers say, "Paul Whiteman, eh? Why, he gets my vote, too. But you ought to hear him on this model — there's no comparison. He's twice as good, if you can imagine such a thing!" Or it may be Jessica Dragonette ... or Showboat ... or Fred Allen. NBC network programs are consistent winners of the nation's radio popularity polls, in all classifications. And this year's 10th Anniversary Program schedule far outstrips all others. Talk up these programs — make your prospects feel that such entertainment deserves the best possible sets they can afford. It pays off! A Radio Corporation of America Service New York • Washington • Chicago • San Francisco