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Masked demonstrations give F-M overwhelming majority over three other nationally known makes
Recently 977 typical radio prospects were shown four radio sets. All were leading makes. All were covered with cloth, which left only the back of the cabinets exposed. All identification marks were removed. Only cards lettered "A," "B," "C," and "D" marked these four radios. Each one of the 977 persons, men and women, was asked:
If you were considering the
purchase of a radio, which
one of these radios would
you investigate first?
Of the 977 persons interviewed, 658 or 67.35% expressed preference for Letter "D," the Fairbanks-Morse radio; 208 or 21.29% for make "A"; 56 or 5.73% for "B"; 55 or 5.63% for "C."
Why 3-to-l preference for Fa ir banks Mo rse ?
The answer is easy. The FairbanksMorse Turret Shield and Tone Projector are features which every person can see, feel, hear, and understand. Features that sell themselves.
Radio engineers conduct chassis per
formance tests inside an ELECTRICALLY SHIELDED CAGE. The principle of the laboratory screen room is applied in the Fairbanks-Morse Turret Shielded Chassis, as the chassis also operates inside an electrically shielded cage. Noise and interference are screened out.
The Fairbanks-Morse Tone Projector is an enlarged cone, 22 inches in diameter, attached to the front of the speaker, making possible the largest baffle employed in any radio today. It projects and makes audible musical overtones ordinarily lost.
• • •
In addition to these two outstanding sales features and the exclusive Semaphore Dial, new Fairbanks-Morse radios contain 36 other features which add to salability.
What side of the 3-to-l selling odds do you want to be on? Write for full information on the reasons for, and proof of, this 3-to-l preference! Address your Fairbanks-Morse distributor or Fairbanks, Morse & Co., Home Appliance Division, 2060 Northwestern Ave., Indianapolis, Indiana.
FAIRBANKS 0 MO RSE
JQlDIOS
August, 1936
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