Radio today (Sept 1935-Dec 1936)

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YOUR VtM>tR Big RCA Radiotron 1936-1937 CheckUp Plan reveals your most powerful Sales Maker! Wake him up— put him to work-he's a leader anxious to boost your profits! IN groceries it's canned goods ... in drug stores it's soap... in hardwares it's nails. And so it goes, through every business. All have a hard-hitting Sales Leader — an article that sells in quantity at low cost — and leads to the sale of other, more expensive products featured in the same store. In radio, the Sales Maker, the leader to the sale of your more expensive equipment, is a Radio Check-Up. The new 1936-37 Radiotron Check-Up Promotion Plan is designed to awaken this leader — and keep him awake! This plan shows how through service you lead to more sales and greater profits. The Plan is ready. Ask your jobber salesmen to show you the booklet outlining RCA's sensational 1936-37 Check-Up Plan. Ask him about Radiotron's de luxe display service which includes window and store interior displays that will pull prospects into your store. Find out from him details regarding the new promotional material RCA has prepared, including unusual letters, post-cards, "The Listening Ear," and other interesting promotion materials that demand action! These RCA sales helps will help you put this leader to work. Lister: to "The Magic Key" every Sunday, 2 to 3 P. M., E. S. T., on NBC Blue Network RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A service of the Radio Corporation of America Radio Today