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ASE 2 YEARS!
THE MO.
MAKERS OF THE FAMOUS 4-PILLAR TUBES
The past two years have seen the most hectic scramble ever known in the tube business. Some of the weirdest merchandising schemes ever conceived have been tried on th
During that time RAYTHEON'S original sound policies have not varied.
Uniform prices have been maintained. Protection for jobber and dealer has been maintained. RAYTHEON tube sales have never been "forced". RAYTHEON tubes are not t "cut" prices. The policy of keeping RAYTHEON tubes from 6c to 11c ft' I more profitable per tube for the dealer has been maintained. ■^ •. * t-Ui I The policy of elaborate and practical dealer merchandising' cooperation with outstanding sales helps has been maintained. RAYTHEON'S high standards of uniformity, close tolerances nd quality have never been lowered. Licensed set manufacturers equip their sets with RAYTHEON J tubes because the name RAYTHEON insures trade and con
I sumer quality appeal, and higher comparative set unit prices
with less sales resistance. ' '— V»/|N The fact that these sound policies are successful is proven
J by the 3007« increase in RAYTHEON'S business during these
.--^ two trying years.
j|J lljjj Protect your tube profits with RAYTHEON!
IMS OF GLASS, OCTAL BASE, METAL AND AMATEUR TRANSMITTER TUBES
PRODUCTION CORPORATION
« '
WW!
. \jlfUlT
RAYT.
420 Lexington Ave., New York, N. Y. 55 Chapel Street, Newton, Mass.
445 Lake Shore Drive, Chicago, Illinois 555 Howard Street, San Francisco, Calif.
415 Peachtree Street, N. E., Atlanta, Ga.
October, 1936
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