Radio today (Sept 1935-Dec 1936)

RETAILING MORE RECORDS — politicians demand wax for final splurge — novelty discs to get a lively sales play * TOTJ couldn't say that "records will elect the next president," but record dealers are finding that there is a certain amount of was involved in political campaigns. To political speakers, to local committees and to assorted campaign officials, alert merchandisers are promoting recordings of the campaign songs. For Republicans, the ditty is "Oh, Susanna," and the Democrats are warbling "Happy Days Are Here Again." Lively recordings of both should be stocked until after Presidential election, as they are selling half a dozen at a clip. The market might be worth a special mailing piece directed to persons involved in political stumping who just hadn't thought about the musical end of the drive for votes. The wanted numbers The bouncy tune, "Oh, Susanna," has been recorded for Victor by D'alhart-Eobison-Hood (No. 21169) and by the Harding Sisters (Wo. 22949). Victor has "Happy Days Are Here Again" by Leo Reisman's orchestra on No. 24270. Brunswick has a record of "Oh, Susanna" (No. 4569) made by Eddie Jordan and his Old-Fashioned Boys, and a disc of "Happy Days Are Here Fred Astaire, who teamed with Johnny Green for the 3 Brunswick leaders. STORMY SHORTS Ray Noble, the debonair' Englishman whose orchestra makes the smartest clubs in the country ,f has made the record, "Seven Years With The Wrong Woman" (Victor 24388). Decca has a platter called the "Decca Stomp" (691 ). One of the four discs by Marlene Dietrich (Brunswick 7723-6) made in Europe and now retailing here at 75c is titled "Mein Blondes Baby." Smith Ballew, currently the master of ceremonies on NBC'S Shell Chateau, has made more than 5,000 records. Jaunty title for a platter made by F. Henderson and his orchestra is "Hotter Than 'ell" (Decca 555). Again" (No. 4709) by Benny Meroff and his orchestra. With the Columbia label are also two platters of the Demo song, 2123D made by The Rondoliers and 2116D by the Ben Selvin orchestra. Columbia also has the GOP song on 3098D, sung by the John Henry Choir. SWING TIME * SELLING "swing" at the record shops today appears to be more than a transient fad. The torridstyled music has developed variations and off-shots which make it as much of a vogue as ever; books are written about it and Hollywood builds some of its costliest productions around it. Aside from the hundreds of current recordings of popular tunes which are done in the "swing" manner, dealers will find it easy to promote the disc titles which include the word itself. "Swing" fans will respond to these : Swingtime in the Rockies — Victor 25355 ; Swing Is Here— Victor 25276 ; The Waltz in Swing Time— Brunswick 7716; Medley from "Swing Time" — Brunswick 7738; Monopoly Swing — Brunswick 7667; Swing Me a Lullaby — Brunswick 7680 and Decca 840; Moten Swing — Decca 853; Swing, Mister Charlie — Decca 848, Vocation 3179 and Columbia 3125D; Swing That Music— Decca 866; Walkin' and Swingin' — Decca 809; You Can Call It Swing— Decca 840; Sing Me a Swing Song — Victor 25340 and Decca 830; Swing Me With Rhythm — Brunswick 7431 ; Organ Grinder's Swing — Brunswick 7656 and American Label 6-11-05; Swingin' on the Famous Door — Decca 737; Let's Swing it — Victor 25070; Swing— Decca 838 and Bluebird B6333; Swing Low — Decca 807; Black Snake Swing— Decca 7203 ; Swing Them Blues— Bluebird B6314; Swingin' 'Em Down — Bluebird B6193; Swing Fever — Vocalion 3236; Grand Terrace Swing — Vocalion 3213 ; Let's Get Together and Swing — Brunswick 7740 ; Swingin' the Blues— Vocalion 3279; Grab Your Partner and Swing — Brunswick 7743 ; The Wedding of Mr. and Mrs. Swing — Brunswick 7748. BEST SELLERS AS WE GO TO PRESS (All fox trots unless otherwise noted) BLUEBIRD Out Where the Bine Begins Me and the Moon. Both by Shep Fields and his Rippling Rhvthm — B6543. I'm Talking Through My Heart — You Came to My Rescue. Both by Shep Fields and his Rippling Rhythm — B6547. Bojangles of Harlem — Organ Grinder's Swing. Both by Tempo King and his Kings of Tempo — B6533. BRUNSWICK (All from the RKO picture, "Swing Time") The Way You Look Tonight — Vocal by Fred Astaire. Pick Yourself Up — Vocal and tap dancing by Fred Astaire. Both with Johnny Green and his orchestra— 7717. A Fine Romance — Vocal by Fred Astaire. The Waltz in Swing Time — "Waltz. Both with Johnny Green and his orchestra — 7716. Never Gonna Dance — -Vocal by Fred Astaire. Bojangles of Harlem Vocal and tap dancing by Fred Astaire. Both with Johnny Green and his orchestra — 7718. COLUMBIA Ride, Red, Ride — Congo Caravan. Both by Mills' Blue Rhythm Band directed by Lucky Milllnder — 3087D. Chasing Shadows — Foot-loose and Fancy Free. Both with Henry King and his orchestra 3048D. Tell Me That You Love Me — Waltz. Martinique — (From the Liberty picture. "Dizzy Dame"). Both with Henry King and his orchestra — 303 6D. DECCA Organ Grinder's Swing — Sleepy Time Gal. Both by Jimmie Lunceford and his orchestra — 908. Take My Heart — Afterglow. Both with VC by Russ Morgan, both with Jan Garber and his orchestra — 851. If We Never Meet Again — VC with Louis Armstrong and his orchestra. Dipper Mouth — Jimmy Dorsey and his orchestra with Louis Armstrong — 906. VICTOR The Curse of an Aching Heart — I Just Made Up With That Old Girl of Mine. Both with "Fats" Waller and his Rhythm — 25394. You Turned the Tables on Me Here's Love in Your Eyes. Both with Benny Goodman and his orchestra — 25391. Love Me or Leave Me — Benny Goodman orchestra. Exactly Like You — Benny Goodman Trio — 25406. 30 Radio Today