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Millions Want
. . . when they want it!
Another RCA product, Victor Records, provides
music to suit every mood— bringing the world's
greatest artists to America's homes!
In Victor Records, too, RCA sound engineering plays an important part!
For more than thirty years there has been a forward march of painstaking experiment, tireless research and careful development in our sound recording laboratories. These years have produced, among other "firsts," Victor High Fidelity Records — and phonograph-radios and electric phonographs which at last bring precise, truthful reproduction of these records. This — climax of sound engineering — is something never before accomplished!
Just as every move is double-checked in record manufacture, so the otherdivisions of RCAworkwith the sameyear-long caution and exactness to insure products worthy of the RCA trademark.
In addition to instruments for the reproduction of Victor Records in the home, RCA services make sound film equipment, amplifiers and loudspeakers for public address systems. Notable achievements in|sound reproduction that have come from RCA include the Dynamic Amplifier, which restores true volume range to record performance and the Rotary Stabilizer, a device highly essential for high fidelity reproduction of sound motion pictures.
RCA is the only organization engaged in every phase of radio. Hence RCA knows radio — knows most about sound engineering in the industry. This has given the public confidence in the RCA name. That's why dealers find it wise to identify themselves with RCA. They make more money.
Remember — RCA has produced more "firsts" in radio than anyone else. For RCA has always engineered sound — just as some day RCA will engineer sight!
RCA MANUFACTURING CO., Inc. • RCA COMMUNICATIONS, Inc.
NATIONAL BROADCASTING CO., Inc. • RCA INSTITUTES, Inc.
RADIOMARINE CORPORATION OF AMERICA
RCA'S RECORDING "FIRSTS"
include:
First with Orthophonic recording... First to sign up important artists . . . First to use commercially flat disc talking-machine records... First to perfect soundon -film method for synchronized talking motion pictures. ..First to demonstrate commercial practicability of home sound picture apparatus using sound-on-film system with 16 mm. standard amateur film.
First with new system of noiseless recording for motion picture field . . . First to recreate old records, adding new orchestration . . . First to increase range and more delicately shade tone in sound motion pictures by development of High Fidelity recording.
First to use the now famous Victor Higher Fidelity process to make phonograph records.
Listen to "The Magic Key of RCA" on NBC Blue Network every Sunday, 2 to 3 P. M., E. S. T.
tRICA • Radio City • NEW YORK
HTONS . . . BROADCASTING . . . RECEPTION