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jThe Musid Millions Want
. . . when they want it!
' 3
SOUND ENGINEERING
In years gone by, Enrico Caruso as Canio in the opera Pagliaca, thrilled audiences with the rich melody of his voice. His drum and costume you see above. Today, more than a decade after Caruso's death, his magnificent voice still stirs music-lovers the world over —coming to them on Victor Records with all the glory of old . . • recreated by the sound engineering of RCA!
Another RCA product, Victor Records, provides
music to suit every mood— bringing the world's
greatest artists to America's homes!
In Victor Records, too, RCA sound engineering plays an important part!
For more than thirty years there has been a forward march of painstaking experiment, tireless research and careful development in our sound recording laboratories. These years have produced, among other "firsts," Victor High Fidelity Records— and phonograph-radios and electric phonographs which at last bring precise, truthful reproduction of these records. This— climax of sound engineering— is something never before accomplished!
Just as every move isdouble-checked in record manufacture.so the otherdivisions of RCA work with the sameyear-long caution and exactness to insure products worthy of the RCA trademark.
In addition to instruments for the reproduction of Victor Records in the home, RCA services make sound film equipment, amplifiers and loudspeakers for public address systems. Notable achievements in|sound reproduction that have come from RCA include the Dynamic Amplifier, which restores true volume range to record performance and the Rotary Stabilizer, a device highly essential for high fidelity reproduction of sound motion pictures.
RCA is the only organization engaged in every phase of radio. Hence RCA knows radio — knows most about sound engineering in the industry. This has given the public confidence in the RCA name. That's why dealers find it wise to identify themselves with RCA. They make more money.
Remember — RCA has produced more "firsts" in radio than anyone else. For RCA has always engineered sound— just as some day RCA will engineer sight!
RCA MANUFACTURING CO., Inc.. RCA COMMUNICATIONS, Inc.
NATIONAL BROADCASTING CO., Inc. • RCA INSTITUTES, Inc.
RADIOMARINE CORPORATION OF AMERICA
RCA'S RECORDING "FIRSTS" include:
l irst with Orthophony recording.., Firtt to sign »p Important irtiita...
First to Dje t oiiiincrc i.illy ll. tt disc talk
lng-ma< nine m ordi...Firn to perl sound on ill n i method for synchronized miking modon picturM.*.Flrei
to clcinonstr.itc CO rici.il j.c.nn..i
bility of home sound pic Hire tpptn
tus using sound-on film lystem with in mm, inndard amateur film,
I irst with new system ol noiseless recording lor motion pit ture field ■ . .
first to rc-cri.itc ol.l records, adding new orchestration . . . First to im I range and more delicately shade tone in sound motion pictures by develop1 merit of High Fidelity recording.
First to use the now famous Victor Higher Fidelity process to make phonograph records.
Listen to "The Magic Key of RCA on NBC Blue Neluork every Sunday, 2 to J /'. M.. / S. / .
RADIO CORPORATION OF «C.A J^UCUyj NEW YORK
EVERYTHING txt r, a t^t^ ™™ cDDVinE IN °U
EVERYTHING IN RADIO FOR SERVICE