Radio today (Sept 1935-Dec 1936)

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m Selling Atmospt home backgrounds originated by American-Bosch. HOME BACKGROUNDS . another dealerminded sales display originated by American Bosch T^VERYTHING that American*-* Bosch has touched this season is deliberately dealer-minded. The line itself is dealer-minded. Market-measured to embrace every price class. Scintillating cabinets "have a way with women." The "Automatic Maestro" leads a combination of 24 other sales-compelling features that capture the man. Our point-of-sale aids are so dealer-minded that hundreds of dealers have echoed their approval. **'CAW-B°* Have you seen our booklet: "Success in the Radio Business/' describing what the Automatic Maestro is doing for dealers? Write for your copy, to United American Bosch Corporation, Springfield, Massachusetts. Lithographed cut-outs in 12 colors, movie star tie-up displays, spot radio transcriptions by N. B. C. artists, each as distinctive as the home atmosphere background illustrated — which marks another "first" in radio merchandising. Do dealers like it? Well, dealers have already ordered 4 times as many American-Bosch Radio sets as last season. It's the biggest year EVER in American -Bosch Radio history. AMERICAN BOSCH RADIO 36 Radio Today