Radio today (Sept 1935-Dec 1936)

In Beauty ana Performance — one step nearer the ultimate ALU WAVE SYNCHRO BEAM TUNING 9-TURE SUPER Stage of R. F. on all bands; Provision for any type antenna; Six Metal Tubes; Total shielded receiver; Full A.V.C. on all bands; 15 Watt Push-Pull Class "A" amplification; Variable tone modulator; Split second 7V& inch dial, dual ratio; Large console chassis; Available in any voltage; Any frequency; Two microvolt sensitivity; Large 10 inch PushPull High Fidelity speaker; New design low minimum three gang variable condenser; New large band pass intermediate frequency transformer; Cushion mounting unit; Built-in phonograph Jack; 22 tuned circuits. Model 901B Bands 16 to 550 meters 110 volts — 60 cycles Table Model 901B $75.00 Chassis Model 901 61.50 Console Model 901C 95.00 11 Tube AC-DC Super Same frequency coverage as our 9 tube AC models and the same general characteristics, including synchro-beam tuning. Over 4 watts audio output and can be supplied in all cycles and voltages. 11 tube AC-DC Superheterodyne 3 band, 16 to 550 meters — American and foreign broadcast, and police. Table Models 1102B. . .List $75.00 Chassis Models 1102.. .List 61.50 Console Models 1102C.List 95.00 FIFTEEN NEW MODELS Send for complete illustrated catalog PIERCE-AIRO, Inc. 512 SIXTH AVE., NEW YOKK CITY 1>eWMJ> HI-QUALITY RADIOS SINCE 1921 THE TRADE IN SHORTS * The Earl Webber Company, manufacturer of radio testing instruments, and the newly introduced Webber Radio Service Laboratory, moved a few weeks ago to enlarged quarters at 1313 West Randolph Street, Chicago, 111.; a move made necessary by rapid increase in the company's business since the announcement of the Service Laboratory. ■* Two new district representatives for GE in the New York City area are Paul Lippmann and Pat Seracino, both vets in the radio biz. * Globe-Union Mfg. Co. has changed its corporate name to Globe Union, Inc., and has simplified its operating structure. Company makes batteries, Centralab radio parts, spark plugs and roller skates; headquarters are at Milwaukee, branch factories at Atlanta, Cincinnati, Dallas, Los Angeles, Memphis, Philadalphia and Seattle. * Ralph H. G. Mathews of Ford, Browne & Mathews, Chicago, well known advertising agency in charge of advertising campaigns for many manufacturers of radio products, is a candidate for Director from the Central Division of the American Radio Relay League. Election is being held by mail, with ballots being sent to members of the League on Nov. 1st in the states of Illinois, Indiana, Ohio, Wisconsin, Kentucky and Michigan. An energetic campaign is being waged by Mr. Mathews' sponsors, who are emphasizing the fact that he has been an important factor in the activities of the American Radio Relay League for many years, having formerly been vice-president of the League and one of its original founders. * Walter Eckhardt, director of sales for General Household Utilities Co. (Grunow), announced recently the appointment of the J. H. Burke Co., Boston, Mass., as Grunow radio jobber. The Burke organization is a pioneer wholesaler in the radio field and is recognized generally as one of the foremost jobbers in New England — in fact, nationally. + Thomas F. Joyce, ad chief for RCA, has reported that each year for the past three, 60 per cent more persons have bought Victor records of all classes, with new gains being registered monthly. Sales of RCA sets for the first seven months of this year have more than doubled over those of the some period last year. ■*■ Stewart-Warner has announced its annual refrigerator convention for distributors, to be held Oct. 2 930 at the Drake Hotel, Chicago. Meeting plans are elaborate and extensive; the 1937 line will be presented, stunt demonstrations staged and a new merchandising campaign outlined. * One of the many successful gatherings held during the IRSM convention at the Hotel Pennsylvania a few weks ago was a meeting of "The Representatives," with J. P. Price, Eastern representative for the Utah Radio Products Co. and president of The Representatives, in the chair. There were out-of-town Representatives from practically every state in the Union, and many interesting ideas were discussed during the meeting. At one point in the proceedings, Perry Saftler, a founder of the organization, presented the three officers of the association with handsome traveling bags as a token of the members' appreciation of the efforts for the organization the past year. In addition to Mr. Price, the recipients of these gifts were Earl Dietrich of the Raytheon Production Corp. and David Sonkan, well known representative, who are vice-president and secretary, respectively of The Representatives. * L. H. Mingens, identified with the radio-music industry for many years, is now representing the Webster Electric Co. in metropolitan New York, with headquarters at the company's New York office, 100 Varick St. Mr. Mingens will work in close cooperation with the company's jobbers, and his past experience well qualifies him for his new work. * At last month's meeting of the Cincinnati section of IRE, a featured speaker was W. Stanley Brian, of the engineering department of the KenRad Tube and Lamp Corp. Brian's subject was "Beam Power Amplifier Tubes." Grebe execs Maurice Raphael (left) and Clarence H. Mansfield look over a long list of their new dealers. 64 Radio Today